Does Traditional Marketing work?
7 ESSENTIAL DIFFERENCES BETWEEN DIGITAL MARKETING AND TRADITIONAL MARKETING
Which do you prefer: the immersive experience of a TV or radio commercial or the nostalgia of holding the powerful ads you see in Rolling Stone magazine in your hands? The medium people find your advertisement is the key difference between digital marketing and traditional marketing as Tradmil Digital Marketing explains below.
Traditional marketing as some may believe isn’t outdated. It still has a significant impact on people’s lives, particularly among Baby Boomers and in areas with little or no internet connection.
Digital marketing, on the other hand, is just as vital, if not more so, because it uses the internet and all of the gadgets that people use every day to reach out to their potential customers.
Out of the 7.83 billion people on the planet, there are around 4.66 billion active internet users. 92.6 percent of them use mobile devices to access the internet. Global internet penetration is predicted to be 59.5 percent, compared to 94.62 percent of the population of the United Kingdom (UK) who are internet users in 2020.
THE 4 P’S OF MARKETING
One can hardly talk about the difference between digital and traditional marketing without at least a brief mention of the 4P’s of marketing. They are:
1. Product: A thorough understanding of your product is essential for effective digital or traditional marketing. What is an intangible service or product that fits the needs of a target market?
2. Cost: The entire cost of the product or service is determined by your knowledge of the product. When it comes to things like supply, demand, profit margin, and so on, price is always the decisive factor.
3. Marketing: How is your product promoted to your target audience? Any strategy that aids in the promotion and visibility of the product is recommended. It doesn’t matter if you’re advertising on a billboard or running a Facebook ad campaign.
4. Location: Traditional and digital marketing focus on getting the product in front of the right audience at the right time and in the right place. In the realm of marketing, positioning is key. Because placing a product in a good position increases the odds of turning prospects into buyers.
WHAT IS DIGITALMARKETING?
The term “digital marketing” refers to marketing techniques that make use of the Internet, computer communication technologies, and digital interactive media to accomplish marketing objectives.
Digital marketing involves the extensive use of advanced computer network technologies to penetrate new markets and gain new consumers in the most efficient and cost-effective manner feasible.
Put in another way, it’s a high-level marketing activity that uses digital multimedia channels such as phone calls, text messages, emails, electronic faxes, and internet platforms to produce precise marketing, quantitative marketing impacts, and digitalization. It’s most times based on the use of data.
However, since 2003 it’s become a form of marketing that reaches out to the vast majority of traditional marketing terrain like direct marketing.
HOW DOES DIGITAL MARKETING WORK?
Digital marketing aims to promote your brand and disseminate a message to your clients using numerous modern means of communication – such as search engines, blogs, social networks, and YouTube channels – with a whole concentration on the internet.
It’s not by chance that it’s the marketing technique that’s gained the most momentum in recent years.
After all, the internet and social media are becoming a vital part of people’s daily lives with each passing year.
For you to fully understand its importance, and as stated earlier, a whopping 4.66 billion human beings use the internet daily and that’s one of the reasons it’s become the darling of advertising for many small and large businesses globally.
Such a large number emphasizes the need for you to invest in strategies that allow your business to grab peoples’ attention before your competitors do.
Furthermore, digital marketing is a strategy that focuses on achieving results. Hence, it provides marketing experts like you with virtually all information regarding your promotional effort. This alone is critical for achieving even greater results.
Another advantage of digital marketing over traditional marketing is that it is less obtrusive, making it easier for your customers to contact you.
WHAT IS TRADITIONAL MARKETING?
Traditional marketing refers to the process of promoting or advertising your products or services through print advertisements in newspapers, magazines, business cards, printed posters, billboards, brochures, and radio and television commercials.
Customers are familiar with traditional marketing since it has a long history. The majority of people are used to reading newspaper advertisements and billboards as well.
This form of marketing has a smaller audience and costs more than digital marketing. Traditional marketing makes it difficult to track consumer visits or penetration. Its major flaw is that it doesn’t allow for two-way communication. Only seller information and consumer feedback are sent out.
HOW DOES TRADITIONAL MARKETING WORK?
To further grasp the difference between digital and traditional marketing, let’s first look at how conventional marketing is carried out.
Consider the television ads, newspaper adverts, billboards, and pamphlets you see regularly, these are traditional marketing channels.
You’re not seeking things to buy when you open a magazine to read the news and see multiple companies advertising their products – generally with deals and promotions – are you?
Or, perhaps one or two of the dozens of advertisements you always see through such channels grabbed your eye.
Thousands of people, read magazines every day. This shows that advertising corporations can make sales even if only a small percentage of the population is interested in their products or services.
What we can say at this juncture is that traditional marketing focuses on quantity rather than quality.
DIFFERENCE BETWEEN DIGITAL MARKETING AND TRADITIONAL MARKETING
1. THE SCOPE OF ACTIONS
One significant distinction between them is that traditional marketing requires you to reach a set number of subscribers or audiences.
This range can be much wider in digital marketing. A physical advertisement, for example, is limited to the location where it was published (in the case of TV, it is only seen in contracted insertions). A digital ad, on the other hand, is available for as long as the company desires.
2. EFFECTIVE AD PERFORMANCE
Using traditional marketing to satisfy the needs of the corporate market is akin to wasting sweetness in the desert. With it, you can’t seem to find the target or even the direction.
And there are numerous challenges and difficulties in advertising analysis, and it is impossible to obtain accurate data or reports to demonstrate how many users are interested in your products or services.
The successes of digital marketing in this area are obvious; how many people saw the ad? Who are those who clicked on it? From which location? – It reveals a lot about the users’ information and activities on the page.
3. INVESTMENT VALUE
The cost is often the most important factor to consider before brand promotion and marketing operations.
Traditional advertisements on radios, televisions, newspapers, and magazines, which are appropriate for large businesses with large advertising and marketing budgets, are quite expensive and demand significant investment.
Recurring costs in traditional marketing can prove to be a huge investment that may or may not yield a good return. Your ad in the local newspaper will only be effective if your target audience sees it on the day of publication. And what are the chances of that happening?
Meanwhile, the cost of digital marketing is lower, so even startups with a small budget or no budget can attract a certain prospective user base through online digital marketing.
Another beauty of digital marketing is that at times, it’s free.
4. POOR CAMPAIGN MEASUREMENT
It’s critical to understand the potential outcomes of a typical marketing plan before adopting it. This is how to ensure you don’t make a mistake with your money. Unfortunately, measuring the results of traditional marketing may be complicated and time-consuming.
When you start an online marketing campaign, though, you can quickly see where you’ve made a mistake and track your progress. This alone distinguishes digital marketing from its traditional equivalent.
5. MEASUREMENT OF RESULTS
Traditional marketing’s outcomes, such as customer behaviour or the number of individuals reached, are difficult to measure or quantify. For instance, how do you know if the listener or reader was paying attention to the advertisement?
The effectiveness of digital marketing can be simply measured with the use of appropriate software solutions. Google Analytics and Facebook Insights, email marketing software, for example, can keep track of the number of impressions, clicks, emails sent and the number of emails viewed. Similar software can also be used to track digital ad sales
6. LEVEL OF COVERAGE
The Internet is at the heart of digital marketing, and this is even made easier by the array of technologies that function along with it to process the needed data. Digital marketing is assisting firms in transforming and even growing in leaps and bounds.
Advertisements in newspapers or magazines on the other hand are used in conventional marketing. Viewers who read such printed information are excluded from coverage. Furthermore, the ad’s influence is only temporary, as it’s likely not to be remembered after having been read or seen. A magazine or newspaper, for example, is thrown away the next day after being read.
7. NO CONTROL OVER THE TIMING
Traditional marketing relies on promotional methods that once executed are difficult or impossible to update. Whether it’s a text ad in your local newspaper or a TV ad, a new ad needs to run to replace the old ones in the event of a change. While this may not seem like a huge factor, it makes a huge difference in the long run.
In traditional marketing, key messages meant for customers aren’t usually given to them in time. Printing or placing takes time. As a result, it is not a real-time mode of communication.
Customers can see information in real-time thanks to digital marketing. In short, it’s instantaneous.
Traditional and digital marketing have comparable objectives. The path to reaching the goal, on the other hand, is different. These distinctions have already been mentioned.
Contact Tradmill Digital Marketing now!
If your business needs a digital transformation or digital marketing specialists, you should go ahead and get in touch with Tradmill Digital Marketing. You will fall in love with the results that these specialists can offer you in the long run! Call us on 07818 406870 or email us at paul@tradmill.co.uk
You can read about ’14 tips to boost Sales and Conversions’ or even find out about ‘The benefits of Email Marketing here.
We love online marketing.