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15 benefits of Email Marketing

Email Marketing Picture 2 by Tradmill Digital Marketing Sheffield South Yorkshire Paul Milligan

15 benefits of Email Marketing



Gone are the days in which email marketing was viewed as disruptive marketing. The many benefits of email marketing are the very reason for this complete change in trend.

Email marketing is by far one of the most successful methods to promote your business, increase brand awareness and drive traffic to your website. It also happens to be exceptionally low cost and has an especially high ROI.

Email or SMS is the most striking example. For the bulk of people, the use of this type of message has become a daily routine, whether on a personal or expert basis.

So, if you haven’t used it yet, what are you awaiting?

The benefits of email marketing seem endless, and it offers advantages that other marketing strategies do not.

Tradmill has a team of specialists who can help you put and organize together an effective e-mail marketing strategy. You can contact us to help you manage a very profitable email marketing campaign that you can’t easily get anywhere in Sheffield.

We’ll help you find out more about the benefits email marketing brings to your business. You’ll know why a little investment in email marketing is worth it, and how your business can use it to be ahead of your competition.



Email marketing refers to sending relevant business information or messages to a group through email. In the broadest sense, every email sent to a potential or present customer is seen as an email marketing activity.

It typically includes the use of email to send out advertisements, obtain information, or donations or sales, and is designed to build commitment, brand name, or trust.

Marketing emails can be sent out to a list of purchased leads or and don’t show genuine interest in your customers, they may abandon you for a competitor.
Show how your products and services help to improve customers’ lives and make them feel better. You’ve to prove to them that your business isn’t all about making money off your customers.

Your company must be human. It must show it cares about their needs, expectations, and wishes. Empathize with your client if you want to win and keep them for a long time.

But it’s worth mentioning here that humanizing a brand takes time. It is a daily, long-term process, and any deviation can harm your company’s image. existing consumer database list.

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It’s different from a general product promotion campaign. Email marketing has an apparent impact on promoting customer relationships.

It helps to build a strong channel of communication between your website and users.

You can build and preserve long-lasting relationships with your website visitors by sending out useful info straight to their mailbox. This information you send to them has to be highly valuable and of interest to them.


If you wish to reach your entire customer base or just a group with a tailored message in the next 5 minutes, email marketing is the most dependable way to do it.

In addition, unlike publications on social networks, you have complete control over the circulation of your message.

SMS strategies are also a fast way to provide a message, but texting can get extremely expensive.

Immediacy is certainly among the benefits of email marketing.


Motivating visitors to sign up for your email marketing list is just one way to gather more leads. Another technique is to encourage your email users to forward your emails to their friends, households, and associates, or share them on social networks.


If every user on your list ends up being a consumer, you and your business are likely to be in a little organization paradise. This might never happen. Nevertheless, you can increase your sales by focusing the ideal email campaign on the right people.

The best way to do this is through segmentation of your list. This process enables you to provide each of your users with the best message at the right time. This can eventually persuade them to turn to your buying customers in the process.

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The secret to selling online is to convert your audience into customers. And the secret to email conversions is to nurture them with quality content. Just like the 3rd and 4th points above, the secret is the segmentation of the mailing list. This strategy helps you to understand the type of content to use at each phase of the sales process.

Your nurturing efforts become more efficient and your total conversion rate will increase as soon as you recognize this.


Emailing is an inexpensive marketing tool.

You’ll be short-changing yourself if you spend so much money on the promotion of your business without giving due consideration to the powers of email marketing.

Happily, there are result-driven email marketing tools with good features and functionalities our email marketing team at Tradmill use to give your campaign the needed exposure.

Thereafter, you will have the possibility of choosing a bundle representing your needs. Furthermore, email marketing is a more affordable means of online marketing than display advertising or using Google Ads.


You need to make email marketing one of your most affordable marketing techniques.

The ROI of email marketing projects can be huge. The average campaign created an ROI of 4400%. That’s returning a whopping $44 for every single dollar you invest.

If you consider labour cost, time cost, and the cost of email marketing software, you’ll realize that the cost of email marketing is 1/5 of the presently known marketing cost, and even lower.

The rate of return on your investment is several times lower than other huge marketing investments.


Your audience will naturally discover your brand’s name and what it stands for when you interact with them regularly. And email marketing is an easy and reliable way for you to accomplish that.

Your customers will slowly end up becoming familiar with your products, services, and business if you’re constantly in touch with them through the power of email marketing.

When you share helpful information about your company or industry, you’ll in the process build credibility as an important resource, or a go-to person that your audience can run to for solutions to their problems. This also helps to build trust in your brand.

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You may not think of SEO as having any email marketing advantage, but these 2 kinds of marketing can be very complementary.

Connecting to any respectable external website to your site can positively impact your SEO. This informs online search engines that individuals trust you.

A mere sharing of content through your email can help boost the growth of your site and inform the search engines that there’s valuable content on your site that’s attracting the attention of readers.


If you publish content regularly, you can share it with your email subscribers.

Whether you’re a blogger, web designer, freelancer, affiliate marketer, or YouTuber, you can use email marketing as a channel to share whatever content you create.

You can increase your website traffic when you send your content to your email subscribers too.

Besides, if your content piques their interest, they’ll stay on your website and help lower your site’s bounce rate, drive conversions, and struck other metrics that matter to your content plan.


If a website visitor fills out a form on your website, for example, you can use the email automation feature to send out a series of emails that’ll help move them through the sales funnel.

And with the best email marketing service provider in Sheffield, you can customize your email campaigns based on users’ interactions and engagement with your site.

Your ability to use content specially created for each part of the customer journey will assist you in targeting people who have just found your business, are willing to buy, but are yet to make up their minds.

This is an area that our email marketing experts at Tradmill Digital Marketing, Sheffield, specialise in. We use data to track your average clients’ buying journey and come out with the best strategies to target and turn them into buying customers.

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The use of mass emails can facilitate the sending out of tens of thousands of emails in large quantities in a very short period

The beauty of it is that you can easily see the results of the emails you sent in time, once it’s delivered.

This is one of the benefits of email marketing as it helps to reduce the marketing cycle.

By using content written for each part of the customer journey, you can target people who have just found your business, those who are weighing their options, or maybe those ready to buy.

Also, another email marketing advantage is that it doesn’t need a lot of workforce to execute. That’s unlike traditional marketing in which you need a lot of hands before your message gets to tens of thousands of people, maybe through calls in one day. The impact is not always very good.


Whether, through promos or a newsletter, email marketing is best for retaining customers.

As you may know, the many personalisation and database segmentation features email marketing provides allow you to address each of your subscribers directly, a lot more than on social networks.


Many email marketing platforms have built-in analytics to offer insight into your results. Each platform is somewhat different, but the majority of them allow you to determine key details that can help you understand the success of your campaigns.

You’ll see your details, like how your email messages are performing, as in who clicks on them, the open rate, the number of bounce rate, undelivered mails, those who unsubscribed, etc.

A good email marketing service provider should help you to understand and take advantage of these features.


With email marketing, you can do more than target people based on their interests.

The many benefits of email marketing are that you can use AI and automation to produce special experiences for your email users.

If somebody buys something from you and offers his email address, you can use email marketing to request reviews from the person or personalize his details to suit his buying habit, gender, location, etc.

This customisation process also aids you in sending emails by name and per customer depending on the customer’s time zone just to give it a special feel and individuality.

There are plenty of great Digital Marketing Agencies in Sheffield to choose from and if your business needs a digital transformation or digital marketing specialists, you should go ahead and get in touch with Tradmill Digital Marketing who is based in the city.

Do you want to learn more about online marketing? Please read our other posts below:

You will love the results that these specialists can offer you in the long run. Call them on 0114 308 7010 or email us at info@tradmill.co.uk. Contact Tradmill Digital Marketing as they will be happy to help you with your online marketing.

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