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17 proven SEO tips and tricks in 2022

SEO picture 600 x 380 by Tradmill Digital Marketing Sheffield South Yorkshire England UK Paul Milligan

17 proven SEO tips and tricks in 2022

17 EFFECTIVE AND PROVEN SEO TIPS AND TRICKS

Every company aspires to have its website appear first in Google search results. Being at the top of Google search results means more visitors to your website, increased brand visibility, and, of course, increased sales.

Google has a system of rules by which it assesses the quality of a website and assigns it a rank number, with only high-quality sites appearing at the very of the SERPs.

If you follow these guidelines and optimize your website properly, you can rank high in the search results. If your website violates these guidelines too, Google may de-rank it.

To optimize your site for Google, you need to be familiar with SEO. Here are some helpful tips and tactics for improving your website’s SEO score and ranking high in search engine result pages.

As a viable SEO Agency in Sheffield, South Yorkshire, we’ll use this article to help you understand 17 tips and tricks that can easily boost your SEO.

Let’s dive in!

  1. IMPROVE YOUR WEBSITE’S SPEED

Yes, this starts with you removing the content that’s slowing down your website. It’s as simple as going to Google speed test and following the instructions.

The most crucial component in SEO is speed. It’s has a direct impact on both ranking and user experience.

Do you ever enjoy using a website that takes an excessive amount of time to load? Once users arrive on your website, you should aim to keep them on your pages so they don’t leave right away.

The first factor to consider to position your side properly on Google is speed.

The steps listed below can help you improve on it.

1) Compress your images before uploading them.

2) Host your website with a fast-hosting service

3) Avoid using too many plugins on your WordPress website.

          2. CREATE CONTENT WITH YOUR KEYWORD IN MIND

Whatever content you create should be woven around certain keywords you want to rank for.

The first and most critical step is to build content around the desired keywords while at the same time paying attention to the user’s search intent.

Your users’ search intent should be the underlying factor behind the choice of keyword you go for.

For instance, if someone wants to get PPC services in Sheffield, he’s likely going to type “where to get PPC services in Sheffield.” In that case, you must structure your keyword in a way that will contain the search intent of the users.

So, your keyword should be, “best PPC services in Sheffield,” “digital marketing services Sheffield,” “PPC Sheffield”, and the list goes on.

 When creating your content, it’s advisable to add the keywords in the first paragraph and vital in elements such as Meta tags, heading tags, and so on.

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  1. CHECK THE FIRST FEW RESULTS OF THE SERP BEFORE CREATING YOUR CONTENT

Taking a look at the first search results on the SERP is an excellent way to figure out what people are searching for or what their search needs are.

You can uncover new facts and some unsolved issues based on this observation. This can help you to develop more complete content that meets people’s search needs.

It also helps you gain a sense of what these contents have to offer and get some ideas.

Consider your persona’s situation: is there anything missing? Is there any point at which you’ve gone too far? What keywords are the pages already ranking on the SERPs competing for?

Take note of these relevant keywords and see how you can use the right keyword tool to help you take advantage of the lapses you noticed in the content.

Finally, when producing your content, remember to be concise, objective, and thorough!

  1. INVEST IN LONG-TAIL KEYWORDS

We’ve already discussed the necessity of effective keyword selection. But our emphasis now is on the need for you to invest in long-tail keywords.

These are keywords or phrases with three to four phrases words. For example, “content writing in Sheffield” is a long-tail keyword because it’s more specific and is bound to have low (or high) search volume and is less competitive. This makes it easier to rank faster than generic keywords.

Long-tail keywords are just the secret weapon you can use to rank your page faster in the search engine.

They’re very vital for both newcomers and those who have previously invested in SEO.

It’s a terrific strategy and we at Tradmill often start by investing in this type of phrase to put your site on search engines and strengthen your domain before moving on to more competitive words.

  1. PAGE LOADING SPEED

 The speed with which your pages load has a direct impact on the outcome of your SEO efforts.

It’s ideal for your website’s loading speed to be between 2-3 seconds.

A slow website load speed might cause a high bounce rate, This can hurt your search engine rankings even more.

As Google strives to provide the greatest possible user experience, it expects 70% of your page to load in 3 to 4 seconds.

  1. ONLY USE ONE H1 PER PAGE

H1 is the most important element of the content that’s visible to both users and crawlers.

When Google bots visit your website, they don’t read the complete content; instead, they examine the page’s heading tags to gain an insight into the content.

As a result, you’ve to optimize your targeted keywords in the H1 section as well as other heading tags to provide your page with a more logical layout.

  1. OPTIMIZE THE META DESCRIPTION OF YOUR WEBSITE

When you type a query into a search engine, it displays snippets from many websites, including meta titles, meta descriptions, and page URLs.

 Hence, the meta description is the most basic feature that allows consumers to learn more about your website before visiting it.

 If it’s more appealing and effectively optimized, you can achieve a high ranking. It can also boost your site’s click-through rate.

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  1. ADD THE ALT TEXT TO ALL OF YOUR WEBSITE IMAGES.

When it comes to image optimization, image alt text is a crucial component.

This alt tag is used for two purposes. The first is that it aids crawlers in obtaining information about the image, and the second is that when the internet becomes too slow and images on a website fail to load properly, alt text displays an alternative image source.

You can also add your focus keyword in the alt text.

  1. REDUCE THE SIZE OF YOUR IMAGES

When we talk about content, we don’t just mean text; we also mean photographs, movies, audio, gifs, and so on.

Images help to make your content more appealing and equally help to better your chances of ranking on the search engine.

Larger images can slow down the loading speed of your website. So, always compress your images without losing their quality before uploading them to your website or blog.

Light images provide a great user experience and help the page load a lot faster.

  1. USE THE APPROPRIATE KEYWORDS

This may appear to be a minor issue (and it is). But in reality, it’s an important factor that many people neglect.

The right keyword isn’t one with the most searches or another with the easiest ranking.

It’s simply one that’s relevant to your persona, will help bring solutions to his problems, and has a reasonable probability of ranking.

But where do you look for this keyword? It’s a good idea to start with long-tail keywords.

Use a keyword tool to compare different terms people search for and choose one with high search volume and low competition.

  1. YOUR CONTENT SHOULD PROVIDE ANSWERS TO USERS’ SEARCH QUERIES

Okay, you’ve chosen your keyword, right! So, what’s next?

Well,

The truth is that writing “random” information on a subject is pointless. You can write the most comprehensive and engaging content the world has ever seen on any topic.

Yet, it’ll be of no value or help if it doesn’t provide an answer to the user’s search queries.

Do you want an example?

Assume your user searched for “how can I write good content?” on Google.

You can write about everything related to the content, including titles, number of paragraphs, types of content, and even number of words.

Come to think of it! Is this, however, the answer your user expects you to help him find a solution to?

Isn’t it true that getting right to the point makes a lot more sense? And just because you’re getting right to the point doesn’t imply your content should be brief or superficial.

The persona, on the other hand, must leave without a doubt.

Your concern should always be about using your content to add value to users’ lives and help Google to see you as an authority in your niche market.

The search engine has a mechanism for determining who has the best content or exceeded the needed expectations.

  1. USE AN APPROPRIATE URL STRUCTURE

Your website’s URLs function the same way as a web page address. And if you make it user-friendly, the search engine and people will find it simple to read and understand.

It’s also necessary that the URLs are timeless, allowing you to update your content at any time without changing the URL.

A website URL is a section of the site that appears in the search engine results as a snippet.

It has an impact on both the click-through rate and the ranking. Our team at Tradmill will help to optimize your URL for it to be both users and search engine-friendly.

These are some of the procedures we follow to optimize your URL:

1) We use a URL structure that includes your focus keywords.

2) The URL we use are simple and to the point.

3) We make sure they don’t include symbols and special characters like *&^%%$#@!%.

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  1. ALWAYS UPDATE YOUR CONTENT

Have you heard of the term “content update”? It’s a vital SEO tactic.

That’s because the continuous update of your content makes it to be fresh and in line with modern reality.

Newly-updated content also offers new insight into the subject matter you’re writing about.

The fact that your content is evergreen doesn’t imply that it’ll remain so forever. Always update it with the latest information if you want it to remain relevant for a long time.

Users and Google love fresh content. Updated content has a direct impact on ranking results.

  1. REMOVE ANY CONTENT THAT SLOWS DOWN YOUR WEBSITE.

Let’s be honest: the content you published three years ago can’t remain as good as the one you publish today.

And, with time, it’s natural for your blog to have some inconsistencies, posts with the same themes, or even posts that become irrelevant.

While updating your content, use the opportunity to remove anything that’s slowing down your site!

Duplicate content with extremely similar URLs, irrelevant content, and even content that’s no longer accessible, isn’t good for your blog’s health!

  1. WORK WITH VISUAL CONTENT

Search engines are paying more attention to various sorts of content, such as videos, photos, and infographics. People don’t just read text; they also like to see high-quality movies and photographs.

Visual content is more shareable and memorable, and it can still be a good means to obtain backlinks and show up in another area of the search engine like higher-ranked photos and videos.

Invest in it! Your users will appreciate it. You’ll reach a larger audience, and there’re chances that you get a better ranking in the process.

  1. WRITE ORIGINAL CONTENT

Investing in the creation of relevant content pieces. It should be based on the keyword you want searchers to use to locate your content. This is one of the best SEO tips and tricks that can help to expand your brand fast.

One of the most essential SEO tips in this and all the articles you’ll compose is to populate your site with high-quality content.

Content marketing, in addition to contributing to SEO, is one of the most significant aspects of Inbound Marketing, which is why we at Tradmill Digital Marketing take it seriously when developing an effective content strategy for our customers.

In the digital marketing world, content is king. This doesn’t mean you should produce irrelevant but large-quality content and throw it online regularly.

Your content should be deserving, valuable, educational, and unique.

You don’t have to replicate the content of others. The penalty for plagiarism is very heavy because Google uses sophisticated algorithms to detect duplicate website content.

Always strive to develop unique and valuable content that meets all of the searchers’ criteria.

There are a few factors to bear in mind when writing content:

1) Your content should be original, unique, and plagiarism-free.

2) Prioritize quality content over quantity.

3) Double-check your content’s grammar.

4) Write for your users before writing for the search engine.

5) Make use of attention-getting headings.

6)Keep the searcher’s intent in mind while creating content.

7) Use short sentences.

  1. TRY TO USE VIDEOS IN YOUR CONTENT.

Video content is gathering more pace than ever. That’s because there’re people who prefer consuming video content to reading blog articles.

And using video content is the ideal way to express your vision or goal to your audience. It also improves the aesthetics of your website.

Such video content of yours should:

1) be relevant to your subject matter.

2) have the possibility of being on the page if possible.

3) be brief and compressed.

These are some of the effective tips and tricks some knowledgeable SEO experts use to make your business visible to the world.

Do you’ve any questions?  Contact us at Tradmill Digital Marketing so we can use our SEO expertise to help bring more leads, engagement, and sales to your business.

There are plenty of great Digital Marketing Agencies in Sheffield, South Yorkshire to choose from and if your business needs a digital transformation or digital marketing specialists, you should go ahead and get in touch with Tradmill Digital Marketing who are based in the city. You will fall in love with the results that these specialists can offer you in the long run. Call them on 0114 308 7010 or email us at info@tradmill.co.uk. Contact Tradmill Digital Marketing as they will be happy to help you with your online marketing.

If you want to read ‘11 Content Marketing challenges’ or ‘Does Traditional Marketing work anymore?’ or ‘How to choose a Digital Marketing Agency?‘ then click any of the titles above.

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