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How to improve your ‘Domain Authority’

Domain Authority Picture 600 x 380 by Tradmill Digital Marketing Sheffield South Yorkshire England UK Paul Milligan

How to improve your ‘Domain Authority’


You may have heard that you’ve to improve the domain authority of your website to help it rank higher on Google and other major search engines. The essence of doing this is to attract more traffic and visibility to the website.

Although Domain Authority is not a new concept in the SEO space, some people are still unsure of what it means.

As a result, we’ll go through the meaning of domain authority, why you need it and other important subject matter related to DA.

In general, a website’s authority is a combination of numerous measures that distinguish it from others. Furthermore, just like a subpage or content, a link might have authority. This can lead to the use of PageAuthority or LinkAuthority.

What is Domain Authority?

The domain authority, also known as website authority, shows how reliable a website is when it comes to its topic. Put simply, the phrase “Domain Authority” refers to a website’s reputation concerning a given issue.

Several elements contribute to the page’s authority. Search engines such as Google use crawlers to search websites and calculate a website’s authority based on factors such as domain trust, text quality, and backlink quality.

This is not a key performance indicator because trustworthiness is determined by a variety of elements that aren’t based on hard, experimentally determinable data (KPI).

The link popularity, in contrast to the domain authority, refers to the number of links that point to a website.

Why is Domain Authority important?

The authority of a domain is mostly based on how valuable it’s seen in respect of the subject it handles. In other words, the phrase describes a website’s strength and plays an important part in search engine optimization. As a result of that, websites with a high level of authority are more likely to emerge as relevant or given priority in the search results.

History of Domain Authority

Moz created the term “domain authority,” which has since become an industry standard. It’s a scale that assigns a numerical score to a website’s quality and relevance in comparison to the (apparently difficult) ranking metrics. A simple tool exists that scores any website and tracks how it ranks in search engines.

The Domain Authority measure, which runs from 1 to 100, is a new page ranking score indicator. This domain authority indicates how likely a site is to rank for specific keywords. The domain score demonstrates your SEO prowess and can forecast how highly your page will rank.

To determine your domain authority score, a few elements are taken into account. Moz uses the linking root domains and a total number of links to calculate your score.

A higher score indicates that you have a better possibility of ranking higher in the search engine results. The good thing is that comparing rival scores to see how well they are ranking and what they are doing that you aren’t doing is quite simple.

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Domain Authority Vs Page Authority

Do you have a lot of content or products on your website or online store, but your traffic is still moderate?

Well, let’s do a comparison of domain authority and page authority to help you understand their impact on your website ranking.

Domain Authority

As mentioned earlier, Domain Authority, or DA, is a Moz-developed search engine ranking score that helps website owners determine their site’s ranking ability, or how likely it’s likely to appear in search results.

Based on how frequently Google utilizes a certain domain in search results, a machine learning algorithm makes predictions and generates a Domain Authority score ranging from 1 to 100.

What this means is that a higher Domain Authority score indicates a higher chance of ranking.

Page Authority

Your website has multiple pages that are all under the same domain or subdomain.

The ranking power of your domain or subdomain is measured by Domain Authority, whereas Page Authority, or PA, is a score assigned to individual pages.

Because PA reveals a single page’s ranking potential or performance, having more pages with a high PA increases your DA automatically.

To learn how we can improve your domain authority, whether for B2C or B2B SEO, contact Tradmill Digital Marketing, Sheffield, for a free introductory consultation. We’re excited to learn more about you and your company.


High domain authority is influenced by a variety of variables. However, unlike the other ranking criteria in the search algorithm, these are not publicly revealed by Google.

But, through observations and self-experiments, search engine professionals have mainly agreed on some aspects. The following factors are regarded as significant for a website’s authority.

  • The Domain Age

The more time a website has been up and running, the greater authority it may have. As a result, adding content over time and increasing traffic may help the rating, as search engines presume these sites include more high-quality material.

  • Credibility

When a domain receives multiple backlinks from other reliable sources, it’s seen as trustworthy and credible. Hence its authority can be ranked better.

  • Diversification of Links

Backlinks to a domain should originate from a variety of sources. If a significant number of links come from the same website or webmaster, for example, the search engine may suspect manipulation. However, the topic relevance of backlinks should also be taken into account.

Many arbitrarily placed links to sites with no useful additional information might lower domain authority because they’re more inconvenient for the user and hence may be considered spam.

Aside from that, if a large number of backlinks are initiated in a short period, the search engines may suspect black hat SEO, such as the use of paid backlinks.

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  • Security

The domain authority also looks into the website’s security. This includes things like whether the URLs are HTTPS-encrypted or if the site has been hacked.

  • Other Criteria To Consider

There are numerous more aspects that influence a domain’s authority. Websites that include blogs, infographics, or videos, for example, appear to have more authority.

Ratings on sales and recommendation sites probably influence domain authority as well.

Furthermore, a large number of social signals can also influence a domain authority.


  • Start by Choosing an Appropriate Domain Name

Choose a domain name that is relevant to your site if you’re just getting started.

It should be something simple to remember so that visitors don’t have trouble finding your website if they forget the domain name. You might even buy an old domain rather than having to come out with a new one.

If you already have a domain, make sure you renew it for at least three to five years to avoid it expiring.

  • Don’t Wait till Your Domain Name Expires

Okay, so the first thing isn’t the most important, but it’s a simple and inexpensive remedy! Aside from the many other reasons to be mindful of your domain’s expiration date, approaching its expiration date can have an impact on your DA.

It might be worth a few dollars to keep it running for the next 4-5 years, and it’s probably the least time-consuming option to increase ranks.

  • Pay Attention to Your On-Page SEO

The first stage is to work on the site’s on-page SEO strategies that are interfering with the page’s ranking. This entails using user-friendly URLs, a sitemap, tablet and mobile responsiveness, good internal linking, and a fast loading time.

To put it another way, this means designing a fast-loading that doesn’t sacrifice information on tablets and smartphones. Similarly,

Google expects your domain to have connections to other relevant content and a navigation map so that the Google robot can identify all pages and the user knows where to seek information.

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  • Produce Quality and Linkable Content

You must develop high-quality content that is published regularly to obtain high-quality links from numerous domains, which MozRank and MozTrust consider key factors.

The better your content is, the more probable it’s that it will be linked to another high-authority site. That implies your content must be relevant to both your brand and your target market. It’s not just instructive, but also imaginative and well-written.

  • Produce Quality and Helpful Content

If there is a golden rule, it is that you must create quality and impactful content.

Content is king, and Domain Authority is no exception. A web page’s Domain Authority will improve if it consistently produces relevant, well-structured, and meaningful content.

The first step is to develop content that’s valuable and helpful to the search needs of your readers. Such content has to be of quality since no one wants to be linked with substandard content. Update your website with fresh, interesting information regularly.

  • Make It Easy for People to Share Your Content

Your site still requires sharing links to rank effectively on Google. This is what enables your visitors to share your content on social media platforms like Facebook, LinkedIn, WhatsApp, and Twitter.

One of the methods to increase your domain authority is to have links referring to your website on social media.

In reality, one of the primary pillars of digital marketing is social media marketing and at Tradmill, we help our clients resolve any social media marketing challenges they may have.

In most cases, if you want to build your authority, you should already be working on social media.

If you haven’t already, get started right away by promoting your products and services on social media. The authority of a domain tends to increase as a result of social media activity.

It’s crucial to do so naturally, rather than pushing over-optimization of backlinks in media.

  • Make Your Website Mobile-Friendly

The majority of your customers use their cell phones to view your website while on the go. So, having a desktop-only website can be detrimental to your success. To reach as many customers as possible, make sure your website is mobile-friendly.

If your visitors have any problems with how your page appears on their phones, they will just leave and seek assistance elsewhere. This results in a “bouncing rate,” which hurts your domain authority.

If your website isn’t mobile-friendly, it’ll result in:

  • People quitting your site and going to a competitor’s instead.
  • People losing lost faith in your brand
  • They’d be hesitant to recommend your site to others.
  • Use Internal Links To Improve The Domain Authority Of Your Website

Internal links are so vital to the authority of your domain that’s why Ahrefs always recommends you make good use of them.

Many websites are so focused on acquiring external links that they overlook the value of internal links. Internal links assist users in finding what they are looking for, hence increasing the user experience.

This means readers can quickly find their way to your homepage from one of your internal links, even if they dive deep into your back archive of blog content.

Another option to construct an internal linking structure is to suggest other similar posts to readers within the texts if they want to learn more about that particular topic.

Internal links keep users from abandoning your site out of annoyance while also keeping them engaged with it. Internal links also help to index your complete site easier for search engines.

  • Make Use of Backlinks

Yes, having other sites link to you is significant. However, you should be mindful of which sites link to your business. The reason is that some of them may be irrelevant or have a low level of authority.

The negative part of this is that; rather than producing positive outcomes, it has a detrimental impact.

Thus, always check if the site that links to yours is reputable and legitimate. The pages that link to it must be of high quality.


An authority website evolves organically through time and can gather a reputable name for itself. The older a domain is, the more likely it’s to become authoritative. This does not rule out the possibility that a relatively fresh and young site can swiftly establish itself as an authority.

Is there any digital marketing issue we can help you resolve? Then contact us, so that you can get a feel for our services.

If your business needs a digital transformation or any digital online advice, you should go ahead and get in touch with Tradmill Digital Marketing. You will fall in love with the results that these specialists can offer you in the long run! Call us on 0114 308 7010 or email us at info@tradmill.co.uk

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