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12 Instagram tips and tricks for business

Instagram Picture 600 x 380 by Tradmill Digital Marketing Sheffield South Yorkshire England UK Paul Milligan

12 Instagram tips and tricks for business



Do you want to dominate Instagram by using the most effective Instagram tips and tricks to grow your business and brand?

Well, not many people and businesses take full advantage of Instagram. Over the past couple of years, our team has dedicated so much time to perfecting its strategies to serve our clients better.

The result? What you’ll learn from this blog article will help take your Instagram account from where it’s now to an unimaginable number of followers of your brand within a short period.

The good news is that Instagram allows you to grow a new personal brand from scratch.

Today, we’re going to share with you all the Instagram tips and tricks that’ll help your business leapfrog the competition.


  • Create A Meaningful Profile Description

Even on Instagram, first impressions matter! So, people value well-structured and informative profile descriptions. This may seem self-evident, but make sure your profile is complete.

As a business, you have the option of attracting people to your profile and giving them a sneak peek at what your brand is all about.

You’d like to appear as trustworthy as possible. Won’t you? You also have to pay attention to the About Me section. It’s also a good idea to link your Instagram and Facebook accounts together.

Decide if you want to link your Instagram account to your Facebook personal or company page, or if you want to build a page only for exhibiting Instagram activity.

 It’s entirely up to you, but if your Facebook company page already has connections, integrating your Instagram account for maximum visibility is probably a good idea.

In the profile description, there should be room for several emojis in addition to the URL to your homepage. These not only provide immediate emotion, but they also help to loosen up the text block in your profile description!

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  • Target A Particular Niche

If you want to use Instagram to market your brand, you must do it for a clear and predetermined goal. This goal can then serve as the foundation for your Instagram marketing and community management approach.

Visitors to your profile should be able to understand what you’re talking about. If you’re into digital marketing, for example, your posts should add value to your audience and help solve any problem they’ve related to digital marketing.

Your goal may be summed up in a single question: What message do you want to send to your customers/prospects via the image and communication you use on Instagram?

  • Get Someone to Handle Your Business Messaging Channels

This is one of the best Instagram tips and tricks for businesses. Many customers anticipate near-instant customer service on a variety of social media sites. In addition, the average consumer will tell 16 of their friends about a bad customer service experience.

As Instagram’s popularity develops, firms of all sizes will find it increasingly difficult to provide adequate customer service. And, because Instagram Business accounts allow users to contact brands with the click of a button, customer support demands could arrive at any time of day.

Given this reality, social media marketers might consider hiring someone to monitor incoming Instagram messages during business hours.

  • Add Unique Fonts to Your Instagram Bio

The key to making your Instagram profile stand out is to keep your bio up to date. Of course, you can always include emojis, links to your work samples, and other details to give folks a better idea of who you are.

But did you know that you may improve the look of your profile by using some unique and cool fonts such as Anton, Abel, and Dancing Script?

  • Post Content Regularly

This is one of the Instagram tips and tricks you need to take seriously. The reason is that there’ll be no engagement on your profile without the regular posting of valuable content.

You’ve to post new content regularly to ensure that the number of your subscribers keeps growing steadily. This is vital not only for your business but also for Instagram’s algorithm.

Instagram only shows new posts to a set percentage of your followers before analysing them for popularity and other variables. Your message will then be shown to more or fewer followers depending on the results of this analysis.

Depending on your target demographic, one post each day is more than enough. However, even 2-3 articles per week can be useful. It’s all about knowing who you’re trying to reach. It’s also about achieving the perfect balance of quality and quantity.

  • Post Videos

Video continues to be the most popular and viewed media on the Internet. This isn’t only relevant to YouTube alone.

Even though Instagram is known for being a photo-centric platform, video remains the most efficient strategy to improve your company’s image on the platform.

What better method do you’ve to demonstrate all elements of your product or service than with a video? The same is true for communicating a certain message, informing people on how to use a product or service, and so on.

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When Tradmill Digital Marketing shares clients’ videos to their audiences, the interaction rate is higher than when posting on some other platforms, averaging 1.50 per cent for videos and just 1.38 per cent for photos.

Videos on Instagram are limited to one minute, but it’s a fun way to mix up your content and share more of your world with your followers.

  • Post 30+ Hashtags

For those who like to use a lot of hashtags, here’s an Instagram tip. On Instagram, there is now a little bug that permits you to use more than the maximum of 30 hashtags.

Without spending any money on advertising, #hashtags are a strong strategy for increasing your presence on Instagram. You must, however, know how to use them.

To get even more visibility, you’ll need to follow the appropriate methods to add up to 60 hashtags for each post.

Here’s the trick!

If you use hashtags in your original caption, this method will not work. Instead, share your photo or video as usual.

Then, in a comment on your photo or video, copy and paste 30 hashtags.

After that, update your photo or video’s caption and include up to 30 hashtags.

  • Use Visual Quotes to Increase Visibility

Community managers frequently utilize visual quotes to increase their visibility. These are sentences that have been put into an image, such as a photo or a plain background.

These quotations, which are sometimes amusing, motivating, and occasionally both, elicit deep dedication and are widely shared by Internet users. They must, of course, be relevant to your company and the products you sell.

Take, for example, step-up information.

You can use inspiring quotes on digital marketing strategies if you provide digital marketing training or services to businesses. Alternatively, if you sell entertainment products, your customers would most likely like hilarious and rib-cracking quotes.

Visual quotations are a great way to bring your community together. They help customers connect with your brand, the message it sends, and, as a result, the products/services you provide.

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  • Instagram Multi-Account Management

Instagram also makes managing several accounts a breeze. This is necessary for business owners with separate business and personal accounts. To add accounts, go to your profile tab’s top left section and tap on your name, then the “Add Account” button. This is also where you’ll switch between accounts if you have more than one.

  • Make Good use of Filter Comments

Do you ever think you’d have lots of followers on Instagram without having some trolls?

Do you also think your business will be popular on the platform without having people who make some unprintable and unsavoury comments that may hurt your brand?

This is where the Filter Comment tool comes in handy. Filter comments using this Instagram tool, you may block abusive, inappropriate, and unpleasant comments automatically. Simply select Settings > Privacy > Comments > Filters > Enable Manual Filter from the drop-down menu.

In the comments section, you can add specific keywords, phrases, emoticons, or terms that you want to restrict. You can also enable “Hide Offensive Terms,” which will prevent your articles from containing widely reported keywords.

  • Socialize Well with Existing Followers

Users and brands frequently overlook the word “social” in social media marketing. They’re just concerned about posting, getting visibility, and expanding their reach.

As a creator, you must not neglect to engage effectively with your audience and potential buyers.

Some strategies to communicate and create trust with them include responding to tweets, promoting shares, and telling them to add similar friends.

Socializing on the business account is a great way to expand your Instagram following because it encourages the growth of devoted organic followers. People want to be heard and appreciated, so, responding appropriately, and engaging them in a dialogue motivates them to share your content and profile.

Contact us to help grow your brand on Instagram and any other social media platform of your choice.

  • Upload your Instagram Story to Facebook.

While you can simply link your Instagram account to Facebook to share your Instagram posts, Instagram recently introduced story sharing, which allows you to publish your Instagram Story as a Facebook Story.

This innovation will make life a lot easier for users who must post twice on two different sites. Swipe right to the Story page to access the dedicated settings. Scroll down to the bottom by tapping the cogwheel icon in the top-left corner. Enable the “Share your story on Facebook” toggle here. That is all there is to it.

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  • Know Your Target Audience and Create Content That They Will Enjoy

This is a big tip and trick! Before you begin, determine who should be targeted on the platform!

Don’t ever think of taking your business to Instagram without determining who your target audience will be. It’s only those that’ve a thorough understanding of their target audience who can create content specifically for them.

You only reach your target audience when you regularly publish information that’s right for their consumption.

Think of it in terms of, what kind of content your main target audience wants to see? What format should these be given in, and how should they be described?

As you can see,

Only individuals with clear answers to these questions can regularly reach their Instagram objectives!

  • Post When Your Target Audience Is Mostly Online

“Social timing” is critical to ensure that potentially high-quality content is not uploaded – only to be ignored.

Instagram’s news feed, like Twitter’s, is arranged chronologically. As a result, if you upload your post at inconvenient times, many users will miss it.

So, when planning your Instagram strategy, keep in mind the best time to post your content.

At Tradmill Digital Marketing, Sheffield, South Yorkshire, we run a few tests for our clients to rapidly determine the exact time their followers are ready to engage with their content.

  • Use Instagram Live to Tease New Products

Many businesses are naturally apprehensive to use Instagram Live. The thought of “staying” on Instagram is intimidating for many individuals.

While Instagram Stories allows you to broadcast a pre-recorded video, Instagram Live, on its part, doesn’t allow for “retakes.” The truth is, though, that Instagram Live has a lot of revenue potential.

When used effectively, the feature may be a fantastic way to get new followers, increase engagement, and achieve your larger business goals. Hence, we’ve noticed a recent trend of companies leveraging the platform to attract more attention or promote new products.

  • Share Instagram Stories

Have you come across a particularly useful or simply lovely post in another Instagram user’s story? Or let’s say one that linked you in a story as well? You can then include this content into your own story.

Feel free to do so! Simply go to the post you wish to share and tap the aircraft icon. This symbol will take you to a page where you can add the post to your story.

By selecting this option, the post will be converted into an Instagram story, which you may edit and style as you would any other Instagram story.

  • Include A Call-To-Action

It’s one thing to publish stuff. It’s an entirely different thing to generate regular interactions with your content! From a business perspective, you should never be happy with having “likes” alone.

You must get your target audience to respond to your content frequently.

This type of interaction can be triggered by Call-to-Actions. What do want them to do after seeing your post: like it, share it, comment on it, take part in a contest, follow you – the list of what you’ll want them to do is endless.

Those who are familiar with their target audience have a distinct advantage! It’s critical to put this knowledge to work and maintain regular interaction with your subscribers.

Of all the Instagram tips and tricks, you’ve read so far, this is perhaps the one that requires the fewest “tweaks” to implement!

Do you need any help with a specific Instagram issue? Check us out because we’ve got the solution you need.

If your business needs a digital transformation or any digital online advice, you should go ahead and get in touch with Tradmill Digital Marketing. You will fall in love with the results that these specialists can offer you in the long run! Call us on 0114 308 7010 or email us at info@tradmill.co.uk

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