Tradmill Digital Marketing

Facebook Adverts – step by step

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Facebook Adverts – step by step



Would you like to create a Facebook ad using a Facebook ad step by step strategy that works?

Facebook is the most popular social network. There’re people of different ages and sizes on Facebook and it just hit the 2.912 billion monthly active users in January 2022… in short, virtually everyone is on Facebook.

You can bet your future clients are on the platform as well. Why not increase sales by allowing Tradmill Digital Marketing to run a Facebook advertising campaign for your business?

By advertising on Facebook, you can reach your target market and communicate with them.

Your company or brand will benefit from a Facebook advertisement once you follow this Facebook ad step-by-step guide to advertising on your Facebook page.

Sponsoring your Facebook page is simple thanks to Facebook’s built-in ad creation tool.

With Facebook Ads, you can be sure of two things:

1. Identify your brand’s ideal customer.

2. Better connect and communicate with existing website visitors

Here are the 8 Facebook ad steps-by-step guide that’ll help you to create a very profitable Facebook ad campaign:

Creating An Ad

When you’re ready to create your ad, go to www.facebook.com/ads/create.

Making a Facebook Ads account is as simple as a few mouse clicks.


Choosing a marketing objective is the first step in creating a Facebook ad. 

This gives you the opportunity of:

• Creating Brand Awareness (reaching out to those who may be interested in your Facebook page)

• Spreading Your Reach (getting your ad seen by as many people as possible)

• Getting Traffic (attracting visitors to your website either on or off Facebook)

• Getting Engagement (getting more people to be interested in your brand.)


Give your Facebook ad campaign a name and decide whether to run an A/B split test or not. You must also enable campaign budget optimization. This option may be useful if you use multiple ad formats, but for now, disable it.

For the Engagement objective, you can choose to focus on post engagement, Page likes, or event responses. In this case, we’ll pick the Page’s likes.


If you already have an account, just click the button.

If you’ve never created a Facebook ad, the button will ask you to create an ad account. After clicking on it, you’ll be prompted to fully create an ad account. Enter your country, currency, and time zone.

If you want to change your mind later, you’ll need to create a new ad account.

Picture one of the blog post on Facebook Adverts - step by step by Tradmill Digital Marketing Sheffield South Yorkshire England UK


Use Facebook’s targeting options to reach the right people.

After deciding on your campaign’s goal, you must define your target audience:

  1. Finding the Right Audience

Once you’ve determined your ad’s goal, it’s time to choose your target demographic.

Finding the right location for your audience search is the first step. Your target location can be as broad as the entire UK or as specific as a town or city.

You can also choose people who live in, recently visited, or are currently visiting a certain area.

You can then select an age range from maybe 18 to 62. Their gender, language, or any other keyword that comes to mind should be taken into consideration. You can also choose to exclude a keyword from your search.

  • Placements

You can choose to have your ads released automatically, or in specific locations or formats.

The more targeted your audience, the better your reach. If you sell cosmetics, you can target women aged 35 to 54 who live in your catchment area and are interested in cosmetics and fashion.

If you sell musical instruments, for instance, narrow your audience to those who buy them and exclude those who don’t.

You can create different targets for your advertisements.

Facebook’s targeting options are vast and sophisticated. Facebook’s online advertising strength has a wide range of criteria.

But it also means that your targeting must be very specific to reach the right people.

As an example, let’s look at our earlier cosmetic product ad owner who would like to advertise his services to women who want to look beautiful?

Using this example, we can see the stages and targeting criteria:

  • Basic demographic criteria

Gender, age, and language they speak are basic demographics.

These are the most basic but vital criteria. Let’s say you’re targeting English-speaking women aged 5 to 54:

Picture two of the blog post on Facebook Adverts - step by step by Tradmill Digital Marketing Sheffield South Yorkshire England UK


You can choose to target users in a specific geographical area.

This is the most important criterion if your company provides local services.


If you’re selling wedding items, for example, you can use the extensive advancement options to target people who have just returned from vacation, whose friend’s wedding is coming up, or more specifically, target those who’re about to wed.

As I said earlier, it’s precise.

In our wedding items example, you can also target newly engaged couples!


In the advanced options, you can also target prospects based on their interests.

All you’ve to do here is to assume the mindset of your potential customers. What are their interests? What products do they use or search for online?  What do they consume?

If your arm yourself with this vital information, it then means your Facebook step-by-step approach will bring great results.

This will target people who like these pages. You can also exclude people based on their interests.

Finding the Right Audience

 Facebook Ads use three types of audiences to define your page visitors: 

1. core Audience 

2. Custom Audiences, and 

3. Lookalike Audiences.

1. The Core Audience

The core audience has to do with the :

• Age 

• Location 


• Interests 

• Behaviors

If you want to advertise a surf shop, don’t target people who live hundreds of miles away from the beach. Using Facebook Ad Manager, you can find out who your Core Audience is.

2. A Custom Audience?

The word “custom” in Custom Audience may be misleading at times, but it refers to a group of people who have expressed interest in your company or brand already.

You can’t afford to ignore them in your advertising. Assume your website or app receives the majority of internet traffic. By using previous visitors’ data, you can easily connect with them and encourage them to return.

3.  Lookalikes?

This is a mix of Custom and Core Audiences. It’s based on the people who have already viewed your Facebook page.

If your brand attracts a large number of women aged 18-34, reaching out to other women in the same age range is likely to spark interest.

For advanced options, you can choose whether the app is available on Facebook, Instagram, mobile devices, or certain operating systems.


You’ve chosen the right people, now choose the right places from these five options:

• The right column

 • The desktop version newsfeed 

• The mobile version newsfeed 

• Instagram

 • The Audience Network

Remember that your earlier objective (in step 1) determines your placement options. If you don’t want to choose the best placements for your ads, you can allow Facebook to do that for you by selecting “Automatic placements”

To optimize your campaigns, create one for desktop and another for mobile. In our case, at Tradmill Digital Marketing, Sheffield, South Yorkshire, we found that our ad had a higher reach and click-through rate on the desktop while having a lower cost per click.

Picture one of the blog post on Facebook Adverts - step by step by Tradmill Digital Marketing Sheffield South Yorkshire England UK


To set a budget, you must…

Decide how much you want to spend on advertising per day. If you are a new business and cannot afford more than $5 per day on Facebook ads, that is fine.

Ads can also have a start and end date based on an event, and there are plenty of advanced options to ensure you don’t overpay.

The funny part of all this is that you can’t know the cost of a like, visit, subscription, or purchase until you launch the ad.

So, you must first test and then define a budget. You can set a daily budget or a campaign-wide budget.

If you’re new, let Facebook optimize placements for your campaign! If you want to go further, you can analyze previous campaigns to see which placements work best and increase campaign profitability.


There are several ad formats to choose from depending on your objectives and desired content. Video, image, carousel… It’s up to you to decide the best format!

Then fill in the Title, Description, Link, Media, and Call-to-Action with the message you want to convey based on the goal. If you need more ideas, visit the Facebook Business Library. You will have access to all Facebook ads, including those of your competitors: many powerful examples to help you create your ideal ad!


Run multiple ad variations to see which text works best with which image. Duplicate your ads and tweak one element at a time.

When creating an ad campaign, Facebook offers the option to create an A/B test with content, audience, placement, or distribution optimization.

Create ad A, then duplicate it and have ad B. All you’ve to do here to differentiate between them is to use different images in each of the ads. 

This will help you to know your target’s image preferences. An advertisement with a product photo on a white background can be tested against one with the product in action. After carrying out the split testing, delete any of the ads that are not doing well.

If the first ad (A or B) worked, copy it and change the hook in ad C, then copy it again and change the title in ad D.

Allow the ads for at least a week before checking your statistics to see the one that’s performing well. Then you have the best advertisement for the target audience.

Your Ad Copy

Making the advertisement is not difficult. Upload a photo or video, choose an ad format, write a description, and add a link if desired. 

Do you want to run a profitable Facebook ads campaign? Contact Us to help you create an ad that’ll bring results to your business.

Are there any content marketing challenges our team can help you resolve? Then contact us for solutions to your problems

If your business needs a digital transformation or any digital online advice, you should go ahead and get in touch with Tradmill Digital Marketing. You will fall in love with the results that these specialists can offer you in the long run! Call us on 0114 308 7010 or email us at info@tradmill.co.uk

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