The 17 Top Social Media tips for 2022
THE 17 MOST IMPORTANT SOCIAL MEDIA TRENDS FOR 2022
Find out the 17 social media trends that’ll rule in 2022. They may even alter your work style.
It’s easy to understand why people spend most of their time on social media.
Social media has become a daily part of people’s lives. Some are so addicted that they check their social media feeds first thing in the morning.
WHAT ARE THE SOCIAL MEDIA TRENDS FOR 2022?
Social Media Trend 1: The Growth of Conversational Marketing
Old-school marketing is returning.
It’s the same way that conversational marketing will grow. Its goal is to better connect with and empower its community.
In conversational marketing, customers are contacted and connected. Members feel valued and reassured.
On social media, it’s better to keep every content short and straight to the point. Too long or complex posts turn users off. Contributions must also be concise due to users’ short attention spans.
Also, content ephemerality is a hot topic now. The reason for that is the limited time you’ve to deliver unique and consumable content.
Users are more likely to consume content if it is temporary.
Check your stories for accuracy so you won’t miss any valuable information in them. Instagram Stories, for example, are still relevant and a great way to share content.
Social Media Trend 3: TikTok Will Likely Dominate the Internet
This Chinese global behemoth is still growing and creating more impacts.
It’s a platform dominated by the young. This makes it a channel for the future
The pace at which TikTok is growing shows that it’s going to take over the social media world. So much so that other apps and platforms will struggle to keep pace with it.
In this sense, some of us are already enjoying the reels on Instagram, which resemble TikTok. We’ve seen it before with Snapchat when Instagram launched its stories.
This is one of the most important social media trends. Most businesses have to change their business model if they want to remain competitive.
Social Media Trend 4: Start Monetizing Your Social Media Videos
Video content that’s been popular before the pandemic, has risen in popularity during and after the lockdown. This makes many platforms start giving businesses more video options.
Demand for video streaming in particular has risen. It has a market cap of USD 69.55 billion in 2021. The market is expected to grow from USD 82.77 billion in 2022 to USD 257.59 billion in 2029, at a CAGR of 17.6%.
Recent consumer trends back this up. For instance, live video shopping has been dominating the U.K. That’s with shoppers flocking to online shopping sessions during and after the lockdown.
In China, for instance, only the first quarter of 2020 saw over 4 million live shopping sessions.
Because of this trend, Alibaba plans to hire and train video influencers to increase their sales.
Instagram’s live video views increased 70% from February to March, indicating a video upgrade.
To encourage video creation, Instagram now allows ads before long videos on IGTV. The video creators get 55% of the revenue.
Have you now seen the reasons you’ve to allow Tradmill Digital Marketing to use these latest trends to grow your businesses in Sheffield, South Yorkshire?
Social Media Trend 5: Video Productions Using Smartphones
Instagram Reels, YouTube Shorts, and TikTok videos work well. But they don’t require specialized gear… Is this a chance for budget-conscious brands in 2022?
This smartphone content has humanized business communication. Don’t wait until 2022 is over before using these formats to showcase your brand from a new perspective.
Social Media Trend 6: The Growth of Niche Related Social Platforms
For a long time, Facebook and Instagram were the most popular social media platforms. Other niche social media platforms have recently emerged and gained significant popularity.
For example, TikTok began in 2016 and gained popularity among young people. B2B companies prefer LinkedIn, while the gaming community prefers Twitch.
Several alternative social media platforms are gaining popularity. And they’ll continue to do well in 2022.
Social Media Trend 7: Boost Social Gaming
Now that social gaming is more democratic, it’s time for you to take full advantage of it. Take this as a goal you’ve to achieve in 2022.
Social games are built around player interaction.
This method involves Internet users and most importantly energizes your community. With Social Gaming, you can engage, entertain, and communicate with your audience differently.
Social Gaming can be used in many ways. You can create a hashtag or even a game around your brand. You can even use a webcam or augmented reality. Your goal is to surprise your audience.
Social Media Trend 8: Ecommerce Will Gain More Momentum
Online stores on social media platforms are also gathering a lot of traction.
They’re now more visible on Instagram, Facebook, TikTok, Pinterest, and other platforms.
According to Trade.gov, online shopping is more popular in the UK than anywhere else.
Consumer eCommerce now accounts for over 36% of the total UK retail market (up from 20% in 2019), with over $3 billion spent weekly. The COVID-19 pandemic has added to this boost.
In the United States alone, online commerce on social media increased by 25.2 per cent to 80 million buyers by 2020. In just over a year, this number should have gone beyond 100 million buyers!
Social Media Trend 9: Social Media Customer Service
One of the latest social media trends is consumers using social media for customer service issues.
Most expect convenience, 24-hour service, and ease. However, only 10% of consumers say that social media provides quick answers to complex questions.
Even so, social media has become an important consumer contact channel and still impacts branding.
Spoutsocial reports that 72 per cent of businesses use social media to make business choices. Social data, even more than market research, is the top data source used to inform business decisions, according to 72 per cent of executives polled.
Social Media Trend 10: User Engagement
Users are not loyal. While it is true that some platforms dominate others. Therefore, omnichannel interaction is vital in social media strategies.
It will alter consumer platform interactions. As a result, the content will spread even faster across social media. This feature, however, has increased the spread of fake news and misinformation.
This is one of the social media trends we must consider in our strategy. Especially when it comes to communication diversification. One social network can be our downfall.
Social Media Trend 11: Recycle Your Content
Evergreen content is content that is rarely obsolete.
Others, on the other hand, will be obsolete in weeks or months. Rather than delete these pages, recycle and refresh them.
Remixing is one of the best social media trends for 2022 and beyond. Aside from saving money, updating content allows you to play the authenticity card.
It’s also doable with TikTok!
If you want to recycle content, be aware that short videos will be a trend in 2022. Make it a 30-second video, unlike the ever-lengthening television commercials we see daily.
Social Media Trend 12: Social Media Will Be a Search Tool
One of the social media trends is that social media influences consumers’ buying patterns.
Social media is used by shoppers. A recent study found that one in four consumers learns about new brands and products via social media.
Consumers actively seek out new products before deciding on ways of consuming them. Many consumers use social media to research products.
There’s also an age trend: younger generations use social media more than older generations.
Social Media Trend 13: Accept Social Selling
In the past, companies focused on ads or promotions. That’s fast-changing as platforms are now offering innovative selling solutions aimed at easing the buyer’s journey.
In the United Kingdom, 33% of consumers use social media to make purchases. That’s compared to 28% in France and 30% in Germany, and this social media trend will likely continue.
Instagram, for example, now allows users to shop without ever leaving the app.
In 2022, brands should rethink their buying journeys. They should consider social selling with Instagram posts, Reels, and Stories.
Social Media Trend 14: Ads Change, Cookies Vanish
Companies must protect users’ privacy. Browsers have been abandoning third-party cookies for years. Safari removed them in 2020, and Google Chrome will do so in 2023.
Companies must thus improve their marketing and advertising targeting. Knowing how much time consumers spend on social media; Social Ads seem to be the best solution.
Advertisers seeking a more direct and personal connection with Internet users will find them valuable in 2022. For example, Facebook has 52,000 data points to create targeted ads
Social Media Trend 15: Influencer Marketing Will Mature
Influencer marketing is now big business. The weight and influence of influencers continue to grow as well.
Influencer marketing allows brands to reach out to key Millennial and Gen Z audiences. The reason is that 85 per cent of them are eager to learn about specific items via social media.
Many influencers have benefited from increased audience and engagement
This trend is likely to continue for years to come.
In today’s market, less is more.
Brands that best capitalize on these opportunities are those that understand consumer sentiment. In 2022, if you ignore influencer marketing, you stand the risk of losing customers.
Social Media Trend 16: Increased Demand for Content creators
People want more ways to get themselves entertained at home. Various topics and content creation methods have emerged on social media.
They include cooking classes, design tutorials, life Vlogs, and English classes.
Tech analytic firm, CB Insights, reported that the global creative economy would reach $1.3 billion in 2021. That is almost triple the amount raised in 2020.
Social Media Trend 17: The alternation of social media consumption patterns
Facebook, Twitter, YouTube, and Instagram are sources of information for 64.5 per cent of Internet users.
With the explosion of information comes an opportunity to reach new followers and build relationships with consumers.
The danger is in the increasing risk of seeing fake news and misleading content on social media.
The good news is that it’s now easy to fish out the truth and humiliate the brand behind the fake news. Brands that want to maintain their lead and stay current in 2022 should seize this opportunity.
Are social media platforms helping your business make more money? If your answer is no, do contact us so we can use social media to scale your business.
If your business needs a digital transformation or any digital online advice, you should go ahead and get in touch with Tradmill Digital Marketing. You will fall in love with the results that these specialists can offer you in the long run! Call us on 07818 406870 or email us at paul@tradmill.co.uk
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