Get more clients through Social Media
HOW TO GET MORE CLIENTS THROUGH SOCIAL MEDIA
Digital marketing has increased the potential of social networks. That’s why people have been using social selling to get more clients through social media. According to Optinmoster, 90% of top salespeople already use social selling tools.
This percentage rises with age. Millennials use 78% of social selling tools.
Moreover, 63% of Millennials say social selling is critical for their business.
Social media is now a legitimate prospecting tool that can help you win new customers.
Companies contact us asking for help in increasing their sales. A quick audit of their business methods reveals the same issue.
There’s been a lot of advancement in marketing and communication. But I still see these companies do prospecting of clients the same old way.
They keep on using the phone and door-to-door strategies used years back.
If you’re still prospecting with flyers under your elbows, you must know that this method is ineffective these days.
STATISTICS ABOUT SOCIAL MEDIA USERS IN THE UNITED KINGDOM
The following mind-blowing statistics from Cybercrew will make you hate yourself for not working to get more clients through social media.
- There are 53 million active social media users in the UK, which is 77.9% of the UK population.
- 98% of UK users use social media on their mobile devices.
- The average UK user spends 110 minutes on social media per day.
- Social media penetration in the UK is 66%, while internet penetration in the UK is 94.9%.
- 80% of UK internet users were actively engaged in social media at least once per month in 2020.
- Out of 45 million UK social media users, 43 million use Facebook.
- 30% of Instagram users in the UK are aged 25 to 34.
- 57% of overall Instagram users in the UK are women.
- 87% of children aged 12-15 have a social media profile in the UK.
- TikTok has over 3.7m active users in the UK.
I know that the above figures are enough to make you develop a headache.
The question now is with all these impressive stats, how then can you get more clients through social media?
The answer is simple! Using social media to attract new customers involves a few steps.
Furthermore, A great social media campaign can boost brand awareness if you target the right audience.
Most importantly, a good social media strategy will build a tribe around your products. This makes them look cool and desirable and drives customers to your store.
14 VIABLE WAYS TO GET CLIENTS THROUGH SOCIAL MEDIA
There are several ways to get new clients on social media. In this article, we’ll look at 14 of them.
1. OPTIMIZE YOUR SOCIAL MEDIA PROFILES
It’s all about keywords and images. If you want to be found on social media, you must first fill in all fields with relevant keywords.
Avoid the temptation to ignore any section. And refrain from the ugly act of copying and pasting. Your descriptions must be engaging and a true reflection of your personality.
Use every field to highlight your unique selling point and entice visitors to reach out.
Use professional photos that reflect your values and professional activity to attract target Internet users’ attention. We’re talking about your profile photo and your cover photo. These are what some users often overlook.
2. BUILD YOUR BUSINESS REPUTATION
Before finding clients on social media, you must first consider your digital reputation.
How many people have confidence in your brand reputation to deliver as promised?
Find a logo and a graphic charter first. This will help people find you online. Sync all your messages across all broadcast channels. The goal is for your audience to recognize you.
If you want to get more clients through social media you’ve to use images that blend with your message.
You can use content to promote your expertise. Be generous to entice prospects to call. Promote white papers, free trials, promotions, and events. Keep your content fresh.
3. USE LEAD NURTURING TECHNIQUE
Those who show interest in your content should not be ignored.
Those who reach out to you are hot prospects. Connect them with your brand.
Start direct message conversations with regular contacts. It’s easier to do business once you’ve established contact with your potential client.
You can see if these are the prospects you want to reach, and even determine if they’re the qualified prospects percentage. Bring the right people into your CRM. We also recommend prospecting your contacts’ contacts.
Inbound marketing uses social selling. It’s critical to have specific goals to test your communication strategy. You can track your social media impact. Key indicators allow you to track the ROI of your social media.
marketing campaigns (engagement, reach, conversion, etc.). This can help you see which actions work best.
4. DIVERSIFY YOUR CONTENT
Saving time and effort may tempt you to republish content from one site to another. But this is not the best way to increase your customer base.
If you don’t have a website, you’ve no chance of encouraging future customers to follow you on multiple platforms. So, diversify your content to entice your customers to explore all you have to offer.
As regards diversity, be sure to be visible on many platforms. To gain more visibility, you must be everywhere. That doesn’t mean you’ve to be on every social network.
Bet on the most popular social networks like Facebook, Instagram, YouTube, LinkedIn, and Twitter to maximize your time and results.
5. RESPONSE TO YOUR AUDIENCES’ COMMENTS
As a digital marketer, you’ve to take part in Facebook comments and use hashtags to promote your content. That’s if you’re serious about building relationships with potential customers,
Don’t be afraid to lead and animate conversations to increase engagement on your Facebook page.
Create a list of contacts interested in your site and actively follow you on other social networks. Once you’ve done that, send them information about your company’s activities or upcoming changes.
Are you looking for a social media expert for your business?
Contact Tradmill Digital Marketing so you can talk to one of our specialists.
6. GO WHERE YOUR IDEAL CUSTOMER SPENDS TIME ONLINE
Yea! Your ideal clients are online!
What are you focusing on? Besides Facebook and Twitter, your customers may use Instagram, Google+, Pinterest, and LinkedIn.
It’s critical to be where you can find them. Entrepreneurs and executives are on LinkedIn, Instagram, and Facebook groups. They read your blog, comment, and ask questions.
Let’s assume they look up “the best social media trends for 2022″ on Pinterest. If you’ve such an article, they may find you with ease.
Of course, they’ve to find you. Yet, for them to find you, you must also find the best places they spend their time online. Be active, visible, and useful in these places. Online relationships bring new clients.
Once your messages inspire your prospects, they’ll message you via Facebook Messenger, LinkedIn, or Instagram DM. Prepare to call them.
7. GET MORE CLIENTS THROUGH SOCIAL MEDIA BY ENCOURAGING YOUR EMPLOYEES TO FOLLOW YOU
Encourage your employees to like, share or subscribe to your social media profiles.
People are more likely to subscribe to a page that already has a large following, and your employees can help you build this base.
8. POSTING FREQUENTLY
Publish at least 3 times a week on each social network to increase your visibility and thus sales. However, it’s best to post 5–7 times per week on Instagram and tweet and retweet on Twitter.
You can also plan content by day, like a video on Wednesday. Your community will be aware of your Wednesday posting and will be eager to see what you’ll come out with.
Be active on these platforms. A brand that’s present and close to people will attract more prospects and customers.
9. SHARE QUALITY CONTENT
To get people to follow you on social media and thus start a relationship with you, you must share quality content that reflects your expertise and adds value to your target.
They’re things you’ve to do for your content to be seen as of good quality. It’s to: solve a problem, educate, inform, or entertain your target.
If your content doesn’t meet any of these criteria, do not share it. The goal is to establish yourself as a visible and recognized expert in your field.
10. CREATE SHAREABLE CONTENT
Sharing social media content is a key success factor. It goes along with clicks, likes, and comments. Content shared by other users grows fast, reaching both your community and the network of users who shared it.
Above all, shared content must be what most people can identify with and understand. Infographics, photos, and videos are examples.
The content can be great 4K videos, high-resolution images, and good sound quality. They also have to be authentic.
11. PREPARATION IS EVERYTHING.
You need a well-thought-out strategy for a successful
social media appearance. Posting and making valueless comments can have a negative effect on your brand.
Flexibility is also vital. You’ve to adjust your marketing strategies in line with the reality of the time. If you want to get more customers on social media, you’ve to be willing to adjust and correct some of your strategies based on observations.
Observing the competition and getting ideas from them is a key strategy you must adopt.
What does the target group like and dislike, and is there any gap you can fill? Only those who know their competitors’ work can stand out and be easily identified.
12. PAY ATTENTION TO WHAT THE CUSTOMER IS SAYING
Customers will start interacting with you when you start using social media actively. This interaction may result in questions, complaints, or suggestions.
So keep your ears down. Listen to customers and the general public. Do they use comments to complain, ask questions, or compliment you?
They can use their messages to give advice or positive and constructive feedback. Your ability to recognize and act on what your clients are saying will help you win their trust.
13. USE INCENTIVES AND STAND OUT FROM THE COMPETITION
Every day, millions of social media accounts create content.
And some smart companies must stand out from the crowd.
First, companies must recognize that their social media presence is a digital business card, the same as their website. In most cases, users find them in search engines. This is usually the first point of contact.
Do you know that your company’s social media presence can help it gain new customers, and keep and communicate with existing clients?
Most people use social media for entertainment and fun. Companies should factor this into their plans. Games, competitions, funny videos, and pictures are examples.
People return to a company’s profile that publishes interesting
and entertaining content. However, the goal remains the same: customer loyalty through entertainment.
14. CONVERT YOUR PROSPECTS INTO CUSTOMERS
Some companies using social media for sales prospecting often skip some of the above-listed points. It’s not bad, and neither is it enough as well.
You’ve now identified and connected with new prospects, right?
It’s time to integrate them into your communication strategy.
In practice, this means entering new prospects’ data into an email
management software and sending them ultra-personalized communications at the right time.
By communication, I mean sending quality emails tailored to your prospects’ demographic. You can’t send the same email to a buyer today and to another buyer the following day. You’ve to do some A/B testing to know which resonates well with each of your audiences.
Is there any way we can help you get more clients through social media? Kindly reach out to us in Sheffield, South Yorkshire.
Are social media platforms helping your business make more money? If your answer is no, do contact us so we can use social media to scale your business.
If your business needs a digital transformation or any digital online advice, you should go ahead and get in touch with Tradmill Digital Marketing. You will fall in love with the results that these specialists can offer you in the long run! Call us on 07818 406870 or email us at paul@tradmill.co.uk
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