Tradmill Digital Marketing

Branding tips for business in 2022 

Branding Picture two resized by Tradmill Digital Marketing Sheffield South Yorkshire England UK Paul Milligan

Branding tips for business in 2022 



Your brand embodies intangibles like your values, vision, history, and culture. This combination sets you apart from your competitors. It also helps you increase and maintain your sales margin. The combination of these factors above and understanding of key branding tips puts you ahead of the competition. 

Online impersonation, hijacking, and attacks are becoming more common. We now have so many threats to your commercial investments, your web traffic, your brand image, and your results.

Building a strong brand image is all about building trust. In essence, it’s a two-way conversation. How can you create a branding strategy that drives traffic, sales, and a strong brand image?

Digital media has altered branding. With the advent of social media, we can now directly communicate with the brands we use every day.

Most digital media communications are now between consumers, not brands. Review sites like TripAdvisor are now playing the role of equalizers. 

They prove to us that what consumers say about us and our brand is more important than what we say about ourselves.

Here’re 11 branding tips to leverage this often-underutilized gold mine for your brand. 

Let’s start with the definition of branding.


A brand is a name, term, design, symbol, or other feature that distinguishes one seller’s good or service from those of others. The word brand comes from the Old Norse word “brandr,” which means ‘to burn’. 

This concept of branding has evolved to include a much broader range of factors. The brand’s visual identity may be part of it, as well as the associated emotions and thoughts. 

This set of factors contributes to our brand image, which we can refer to as our brand experience. A Brand is, in my view, the personality of something.

Every company has a brand, a set of values that potential customers and partners notice. This includes the company’s name, visual identity such as logo, colour scheme, etc., and reputation.

Branding is a set of actions taken to establish a new brand’s image and positioning in the market. These are the stages where brand positioning strategies and visual identity concepts are developed.

I’d include details like service, pricing, environment, customer success, interaction, and communication planning. 

Anyway, branding is everything that can complete a company’s image. In addition, if you think branding is only important at the start of your business, you’re wrong. Branding must be constantly monitored because actions can often change the direction.

How do you know if you need to strengthen your brand?

That’s a given. After all, every company should be strengthening its brand. So, create a branding strategy! If you feel “stuck”, that is, like a grain of sand in the desert, then your brand needs to strengthen your brand urgently.

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Genuinely ask and provide answers to the following questions if you want to get out of any branding challenge:

  • Is my brand like every average brand out there, or It’s unique?

  • Can my customers differentiate me from my competitors?

  • Must I still compete on price?

  • Are there areas of my business that I need to work on?

  • ·What are my clients’ opinions about my products and services?

  • ·Are we using modern tools to Fastrack the pace of our work for greater productivity?

If you answered yes to many of the above questions, you are in the majority. To stand out from the crowd, companies spend time, money, and resources promoting their brands, building awareness, and building value with their target audiences.

Consumer behaviour studies have shown that people prefer known brands over unknown brands. 

That’s motivation enough to build brand awareness.

Having been in the business of helping to rebrand our client’s businesses for years, Tradmill Digital Marketing is in a better position to give you these 11 branding tips to help place your business ahead of your competition.



Branding builds recognition, trust, and revenue. But first, your first task is to understand your target audience and customers.

Sorry, you’ll not have any audience awareness, recognition, trust, or revenue if your brand doesn’t resonate. That’s the reason you need to carry out market research to find who your audiences are.

Before you start digging in, figure out who your brand is trying to reach.

Who can buy your product or service? Who’s your ideal client? Why did you start your company in the first place?

Your target market and buyers’ personas will influence your future branding decisions. So, focus on this step.


One of the most underrated branding tips is the lack of clear goals. Why did you start your business? 


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u don’t show genuine interest in your customers, they may abandon you for a competitor.

Show how your products and services help to improve customers’ lives and make them feel better. You’ve to prove to them that your business isn’t all about making money off your customers.

Your company must be human. It must show it cares about their needs, expectations, and wishes. Empathize with your client if you want to win and keep them for a long time.

But it’s worth mentioning here that humanizing a brand takes time. It is a daily, long-term process, and any deviation can harm your company’s image. 

Yes, this question is resurfacing again because of its importance. Responding to this will help you define your company’s mission, goals, and purpose.

Defining your goals is one of the first steps in effective branding. The right marketing mix for your company depends on setting goals. 

For example, reducing customer service calls or increasing sales needs different tactics than promoting a positive image or increasing your organization’s knowledge base.

Many branding options exist, but it’s best to focus on a few strategic goals at a time. 

Also, since every company has different goals, you might be tempted to feel creating a branding strategy is unnecessary. This is true for slow-growing businesses. You’ve to avoid them like a plaque.


Social media and mobile apps are gathering more momentum in people’s personal and professional lives. Watch out for counterfeiting, fraud, and brand impersonation on these ever-changing channels. 

This is one of the branding tips you’ve to pay attention to. What’s also happening is that some brand managers are adding social and mobile networks into their brand protection strategy. Their aim in doing this is to maximize return on investment.

Make your brand identifiable. Choose your company’s name and image carefully. Prioritize names and images that help consumers understand your brand with ease. 

Avoid foreign names whose spelling differs from their pronunciation.

Remember, less is more and the clearer the better. 


Don’t base all your branding actions on short-term results. It doesn’t work like that.

Sure, some initiatives will pay off quickly, but others will need more time. Thinking ahead will help you make the most effective actions and decisions.

Consider some of the world’s most valuable brands, such as Nike, Pepsi, Apple, and Coca-Cola, Macdonald’s.

Most of these companies didn’t start to go generate revenue immediately. They started gaining years later because they planned long-term.

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It’s hard to stand out when a brand ignores its customers’ real pain points. You’re in business to meet your persona’s needs, remember.

The truth is that if yo


Consumers have sought authenticity and transparency for several years, and the trend continues. To give consistency and meaning to their consumption patterns, Generation X, Y, and Z expect brands to become more human. So seize this chance to be yourself. 

Being authentic means admitting everything isn’t perfect in your world. Admit your mistakes and correct them as quickly as you can. 

Do you know what? There’s something that makes some customers to even fall in love with your brand the more. It’s when you prove to them that you’re also susceptible to making mistakes.

Consider your natural traits, not your aspirations for tomorrow. 

Before looking at your competitors or idols, look within yourself to deviate as much as possible from what already exists.

Humility and realism give you a solid foundation to build on and strengthen your brand culture. 


Your niche may have many companies juggling for the attention of the same customers. 

Instead of focusing on your competitors, do focus on your brand.

What distinguishes your company from competitors’? Is it your logo, the way you resolve customers’ complaints, your brand colour, or your tagline? 

Something must make your brand stand out from the noisy crowd out there. That’s your USP.

So make sure your brand concentrates on the values, benefits, and qualities that make your company unique.

Make a list of what makes your company stand out. First, think about how your products or services improve people’s lives and contribute to their success.

Describe your brand’s unique values and benefits on your website. It helps people trust your products and choose you over competitors. 


So, what do your customers think of your company, and how does that compare to the image you want to project? 

Follow their comments on social media or in direct interviews to find out.

The answers will help you adjust and create new branding initiatives that address the identified issues.

No matter how well you plan, there’ll always be a flaw that only customers will notice. So don’t ignore this rich source of feedback. 


Throughout the branding process, being aware of market trends, competitors, and how they communicate with their target audience is very beneficial.

This type of research can yield valuable insights, data on behaviour, and ROI you can add to the branding process. It’s critical to limit the impact of this analysis on your brand’s branding process alone.

For starters, every branding process is unique and must align with your goals. It should also be in line with your brand’s positioning.

Moreover, consumers demand more personalized and authentic products and services. 

So, keeping an eye on your competitors can help you to fine-tune your strategies when necessary.


Finally, you defined your brand, what it’s not, and your actual promise. Now, make sure this reflects in everything you say, do, and practice in your business.

Look at your products from the perspective of your customers and prospects: design, distribution, attention to customers, the purchasing experience, after-sales service, sales representative contacts, employee life, working environment and ethics, and supplier relationship.

All these points of contact have the potential to either promote or harm your brand.

For a successful customer experience, a brand that keeps its promise from start to finish wins. Customers will receive every one of your messages without any dissonance. This saves you money. You don’t have to repeat a message because your clients trust you.

It also prevents you from disappointing your target audience with a brand message that is disconnected from their actual customer experience. 

You’ve to avoid making promises you can’t keep. In business, people take or even judge you by what you say. A brand that makes few promises is less likely to disappoint.


Now it’s time to consider your brand’s unique voice. What would be the tone of your brand if, let’s say, you received it in form of a call or text? 

Would you be proud of how it sounds? Would you fall in love with the message or you’ll find it uninspiring?

As you can see, your brand includes how you communicate with your target audience or prospects.

You must define a brand voice that connects and resonates with your target audience. It has to capture their attention.

Ensure your tone is consistent across all written, video, and audio content, from advertising campaigns to social media posts, blogs, and press websites. Give your audience a chance to get to know your brand and recognize your voice.

Finding the right tone depends on your goals and the context in which you intend to deliver your message.

Thanks for having read it thus far.

Is there any way we can help to grow your brand?

If your business needs a digital transformation or any digital online advice, you should go ahead and get in touch with Tradmill Digital Marketing. You will fall in love with the results that these specialists can offer you in the long run! Call us on 0114 308 7010 or email us at info@tradmill.co.uk

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