Tradmill Digital Marketing

User Experience (UX) on your website

Branding Picture two resized by Tradmill Digital Marketing Sheffield South Yorkshire England UK Paul Milligan

Branding tips for business in 2022 



Your website can be your most effective marketing tool. It’s your 24/7 salesperson and your most valuable asset in digital marketing.

A website is usually at the centre of modern marketing. Even traditional techniques of marketing will frequently include a website address. This can be seen on billboards, in print, and in television commercials. 

Your users will communicate with your company through your website, regardless of the business you’re in. As a result, it’s critical to improve the user experience on your website.


These tips will help you understand how to improve the user experience on your website.

First, you must define the user experience. This term refers to all interactions a user has with your brand’s website. From the moment he sees the link to the page until he decides to close the window.

Or, put differently, user experience (UX) is a set of design principles that priorities how a user feels after interacting with your website.

UX is a very important tool in design because it guides the impression that a user will form of a website. After all, if a user has a negative experience with a page, it makes no difference if the design is visually appealing. So, functionality and efficiency must come first.

But how can you go about it? Fortunately, there are numerous methods for improving the user experience on your website. Following that, we’ll go over some of the most important ones later in this article.


The internet is a very competitive environment in which every organisation competes for the attention of users. The customer is alone in front of his screen in this digital world, hence is reliant on his own emotions. 

The web’s big names rapidly realised this and incorporated the UX process into their technique. The user will now search elsewhere if the experience you provide is poor. Thus, for several years, the user experience has been at the centre of all digital challenges.

Let us look at six ways investing in UX can help your business get more attention.

  1. A satisfied customer recommends your brand to others, increasing your sales.
  2. Investing in UX helps a company focus on its customers’ demands and better serve them.
  3. Positive interactions boost customer loyalty and profitability, giving a competitive edge.
  4. Investing in UX helps your brand stand out from the crowd, but it’s not always easy. 
  5. Having a nice and effective website can help attract visitors and purchases.
  6. You may lower bounce rates and shopping cart abandonment by improving the user experience. At the end of the day, you’re there to sell.
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  • Understand Your Target Audience

 Whatever you do on your website starts and ends with your target audience.

How will you understand your customers’ behaviour if you don’t know who they are? Before being able to predict how people will interact with your website, you must think like them. 

You’ve to probably put yourself in their position or assume their mindset. Nothing beats a personal study than that.

This research can help you determine what your customers and potential customers like; which websites they frequently visit; what they buy when they are online; how long they stay on the same page; where they live, what they eat, what they wear; whether they have pets, what their age range is – and much more.

Keeping these elements in mind makes it easier to put yourself in the shoes of the user and consider their actions on the online page.

If your personas frequently use smartphones and other mobile devices, you already know that your website must be responsive, and so on.

  •  Mobile-first Design 

‍You’ve probably heard about responsive design. But we’ve gone well beyond that. We’ve reached the point when mobile-first design pushes desktop users out. 

If your website has not yet been optimised for mobile users, you must do so immediately.

Mobile phones are increasingly being used to access the Internet. According to Statista, mobile devices (excluding tablets) contributed 54.4% of global website traffic in the fourth quarter of 2021. 

When optimising for mobile, website designers must consider mobile users first. Smartphones are ubiquitous and social media reigns. 

Your website should be developed for the ordinary user who will most likely be using a phone to visit it. 

Website trends change, and you must adapt. Search engines have begun penalising websites that lack mobile optimisation by lowering their ranking in search results.

  • Offer Irresistible and Valuable Content

‍Content is what brings visitors to your website. It’s what draws people to your pages and keeps them there. 

It’s valuable content that compels readers to remain on your website for a long time. 

Also, include social sharing widgets for the most popular platforms (more on that later).

Blog posts are a great content type. However, your content shouldn’t be limited to blog articles alone. Add a variety of content types such as videos, podcasts, infographics, etc. 

Make use of keywords to optimise your posts for search engines and boost traffic to your pages. Make your content evergreen so it doesn’t expire and keeps generating value. In your business niche, guides and tutorials are always popular searches.

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  • Improve the Speed of Your Website

Nothing will irritate users more than having to wait ten seconds between each click. Improve your website’s load time by doing the following:

  1. Disable video auto play. Videos take up a lot of bandwidth, hence, letting users select whether to watch them or not.
  2.  Examine your server and hosting. Maybe the slow load times aren’t your fault. Ask your service provider about speedier packages.

  • Use Intuitive Design and Simple Navigation

Your website should be intuitive and simple to use. 

Help users find their route by indicating where they should click to get there. 

An easy-to-navigate website engages the audience and increases the time spent on it. The intuitive design engages users and moves them through the sales funnel.

The longer people stay on your site, the more likely they’re to become paying clients. Naturally, your website must enable them to compare products, ask questions, and complete forms. 

Along with improving the user experience on your website, you should aim to increase sales. It’s easy to achieve both goals because happy customers equal more sales.

  • Leave Some White Space

Keep your website and remove anything that’ll prevent your reader from doing the needful: staying on your website for a long time. 

You’ve probably seen sites with advertisements, toolbars, six distinct calls to action, and every widget imaginable. Adding extra content to a single page only confuses users.

Leave blank spaces on your sites to help people focus. The correct things will stand out. 

You can create the website around the main parts. If you want users to find your call to action button, don’t clutter it up. 

Be appealing and allow enough space around it.

  • Make It Easy to Use

You’re free to build your website to impress visitors but remember to meet their expectations. Consistency will also help your SEO, resulting in more visits. 

  1. Proper text formatting helps make your website consistent. Use bullets, headings, and paragraph spacing. Make your pages readable.

  2. Useful internal links to take people where they want to go? Create a web of interconnected pages to help visitors and search engines find your content.

  3. Active pages and links Fix any broken links and 404 messages. 

  4. Remove missing photos instead of wasting server time trying to load them.

  5. Use simple and easy-to-understand sentences.

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  • Use Google My Business

Speaking of Google My Business, it’s yet another fantastic tool for improving user experience in search results. GMB is a free Google tool that allows business owners to control how their information appears in search results.

Tradmill Digital Marketing has been helping to manage companies’ positions on Google Maps, Knowledge Map, and online assessments in Sheffield, South Yorkshire, using this service. We can equally use Google My Business to make your business rank high in all local searches in Sheffield,

One of the most important things you can do to help the public find a business quickly is to establish its location.

If you however want to do it yourself, follow the following steps:

To begin by creating a Google business listing for yourself or your customer. All you have to do is click the “Get Started Now” button and fill out all the required fields provided by Google. The more information you add to Google My Business, the more noticeable your listing will be.

Make certain that you:

  1. Choose a business category, such as ‘digital marketing agency in Sheffield’
  2. Upload high-quality, high-resolution images; double-check that your information is consistent across all platforms
  3. Use a local phone number
  4. Encourage reviewers to give your listing five stars.
Picture one on the blog post about User Experience (UX) on your website by Tradmill Digital Marketing Sheffield South Yorkshire England UK

  • Remove Things That Slow the Website

A page with a high bounce rate may also be slow to load. The extra 2 seconds it takes to load your website doubles bounce rates. After 3 seconds, 40% of users abandon the site.

That means if your bounce rate is 90%, it could be as low as 50%-60% (much more reasonable) if it loaded faster.

How does your website perform? There are many options. Your site may have been created by an inexperienced designer or developer who did not properly compress files and clean up code errors. 

Those fancy themes and extra plugins could be clogging up your site if you used a free website builder.

Typical causes of a slow page load include:

  1. Large image sizes
  2. Videos embed
  3. The poor web hosting server
  4. Badly coded plates
  5. Compression error

  •  Have A Clear Call To Action

A website’s main goal is to turn visitors into customers. Without clear calls to action, even a well-designed site with a great user experience and SEO references will yield no results.

Your calls to action may have varying goals. You can use your CTA to ask users to:

  1. Learn more
  2. Contact us
  3. Signup for Newsletter 
  4. Add to cart
  5. Make a reservation
  6. Get a quote
  7. A particular page

  • Use Photographs of Real Individuals

Consumers now are more knowledgeable than they were before. This is the consumerist era. The types of images you use on your site can help to keep visitors for a long time.

Your online audience can distinguish non-personal stock photos from real-life photographs.

You can, for example, include photographs of your personnel at work. It will portray you as genuine, as banal as it may sound.

If your website caters to families, collect real images of families in your area and use them. 

It’s an effective approach to prove your sincerity to your target audience. It highlights the human aspect of the brand and the people behind it.

  • Add Social Share Buttons

Social media presence is one thing, and building relationships is another. Set up a button on your website that directs users to Facebook Messenger or LinkedIn. 

This way, they can easily communicate and start a conversation. Facebook, with nearly 2.93 billion monthly users in the first quarter of 2022 (over 48.5 million users in the UK), is a great way to generate targeted leads. 

In 2021, LinkedIn, for example, boasts over 810 million users in April 2022. The average social media usage in the UK is 110 minutes daily. The UK also boasts an average social media penetration of 66%.

If your prospects are there, don’t miss out!

  • Create Simple Pages

We tend to add too many animations, features, and colours to a site’s design to visually overload its pages. Create pages that your users can understand. Play with the space to highlight your content and keep your visitors focused.

The colours and animations that stand out are fine. But make sure they fit your content, your audience, and your message.

Keep your communication simple to maximize your users’ understanding.

Don’t be afraid of simplicity and “less is more”. Avoid making your page too complicated, if you want it to bring the desired results.

Mobile surfing has surpassed desktop browsing in popularity, and mobile purchasing may soon surpass desktop shopping.

Make sure to employ a responsive site design for an optimal user experience. This adapts the layout of your website to the screen size, ensuring that all users get the full advantage of your offers.

Our primary duty as Tradmill Digital Marketing is to help our customers create a highly responsive website that guarantees a pleasurable user experience. Do reach out to us for more information.

If your business needs a digital transformation or any digital online advice, you should go ahead and get in touch with Tradmill Digital Marketing. You will fall in love with the results that these specialists can offer you in the long run! Call us on 0114 308 7010 or email us at info@tradmill.co.uk

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