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How to create brand awareness

Brand Awareness picture by Tradmill Digital Marketing South Yorkshire England UK Paul Milligan 600 x 380

How to create brand awareness



What would your brand be like if it were a person? Your small business has a personality, goals, and qualities that make it special. 

This is what you should say in every message you send if you want people to talk about you. 

Here are the reasons to do it.

The whole point of a business is to get and keep customers. So, you can’t create brand awareness for your small business without learning how to win and keep customers.

You won’t be able to make money with your business if you can’t get people to buy and use your products or services. This will cause your company to collapse. 

Hence, if you want to make more money, you need to get your brand name out there to as many people as possible. Simply put, you need to be good at making people aware of your brand and what it represents. 

So, what is brand awareness? How do I create brand awareness for small businesses in Sheffield? 

Answers are in the rest of this article.

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What Is Brand Awareness?

Brand awareness is a term used in marketing to describe how well a customer knows a brand’s name and what it does. 

Companies with strong brands get people’s attention and stay in their minds. This leads to a high level of brand awareness. 

Getting more people to know about a brand can be very helpful for businesses because it leads to more trust and loyalty from customers and less price sensitivity.

What Are The Different Types Of Brand Awareness For Small Businesses?

For the sake of this article, we’ll divide brand awareness into the following five categories:

1. Spontaneous brand awareness. It’s also called brand recall. This is a type of brand awareness in which customers spontaneously remember your brand without being reminded of its name or qualities.

2. Assisted Awareness: Assisted awareness or brand recognition, is when a customer can name your brand when asked what it is.

3. Visual branding: It means that customers can recognise your brand from ads, packaging, colours, or any other of its graphic symbol, even if they don’t know its name.

4. Top of Mind Brand Awareness: It’s simply the first brand that comes to one’s mind.

5. Brand dominance: This is a type of brand awareness in which customers can’t think of any other brand besides yours when asked about the product category.


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Use Of Local SEO

Use local SEO to create brand awareness for your small business in Sheffield. 

This is important for small businesses or businesses that get most of their money from customers in their area. This strategy can help your local target customers find out more about your business fast.

You can focus on what people in your area are looking for when they type certain keywords into Google.

Build your brand’s credibility and authority on sites like Google by getting local reviews and posting content about hot local topics or other important events.

Show Your True Values 

People are more likely to choose your brand over a competitor’s if your business shares the same values they care about. 

Your desire to protect the environment, support fair trade,  encourage local buying, or support a charity could be enough to win their hearts.

You’re still a business, so you’ll keep selling what you sell. But if you or your employees care about a certain cause, there’s nothing wrong with making it a pivot of your marketing efforts.

Participate in charity runs, give money to shelters, volunteer, or make sure your deliveries include carbon offsetting. You can also create brand awareness for small businesses by making your packaging eco-friendly.

Put all these on your website. Use specific hashtags on social media, and talk about it in newsletters, order confirmations or emails, and other messages.

Think About Your Company Culture

Employees do their jobs better when things go well in the entire company. So, if you want to create a strong and valuable brand, you’ve to invest in a positive organisational climate and pay attention to the corporate culture.

This will show up in all company interactions, even if only indirectly.

If your employees care about the company’s goals and how things are done, they will help to give the company more credibility and act as its brand ambassadors. Look around and see! Is your company culture worthy of emulation?

Do Effective Content Marketing

Content marketing is one way to get more people to know about your brand. This way of marketing isn’t based on simple ads, but on useful content that many people look for on the Internet. 

Businesses that offer this kind of content are easier to find and can use it to get more customers.

Content marketing helps businesses put information such as guides, services, and products on their blogs, videos, newsletters, emails, etc.

Even though making this kind of content usually takes a lot of time, content marketing has become almost a necessity. Even (B2Bs) aren’t left out.

As part of this strategy, you need to create new content regularly. The strategy works like magic when a business creates content that is useful to its target audience. 

Some businesses have enough money to hire their in-house writers, while others pay external writers or editorial services. 

Most of the content that comes out of content marketing is advice articles, blog posts, videos, e-books, and white papers.

You’ve to add photos, infographics, and other visuals to your content if necessary.

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Build Your Brand On Social Media

Social media branding is another way to boost brand exposure for your small business. Serving targeted advertisements and content helps new customers get to know your business.

Consider your services before choosing a social media platform to promote your brand.  Instagram could be perfect for clothes, homes, decors, or pet products. That’s if they’re visuals in nature, 

Remember the saying that “a picture speaks a thousand words”. Twitter could help if your products demand know-how or more knowledge like the use of electronics.

Social networks allow B2-B enterprises to target brand recognition. Determine where your target audience is online and get your brand in front of them.

Tradmill Digital Marketing can help small businesses in Sheffield and beyond study their target audience’s interests before producing messaging that piques their interest.

Who are they? What’s their favourite content? How can your brand start a conversation with them? Target group relationships help B2B sales.

Boost messages if you want users to see them: Paid’social ads target specific populations such as filtered by age, gender occupation, geographical location, etc. 

It increases brand awareness among your target audience. Consider releasing a popular article as a sponsored ad if it’s performing well.

Surveys help organisations target marketing to client demands. If your target audience often discusses a specific topic, write a blog article on it.

Associate An Influencer With Your Brand

Of course, not everyone can afford to be a celebrity. But don’t worry, now that there are influencers, it’s easier than ever to link a famous person to a brand.

You do this based on how many people follow them on networks. Remember that micro-influencers are different from macro-influencers. Do know the one to hire to promote your business?

This person will, of course, have to share your values and promise to act in a way that fits with what your brand stands for.

Use SEO To Create Brand Awareness For Your Small Business

SEO, Search Engine Optimization is a great way to get more people to know about a brand.

We’re SEO Agency in Sheffield. So, we know the impact the proper optimization of your content to rank on search engines such as Google and Bing can bring to your business. 

You can rank high in search engine results if you have a good, clear SEO plan.

Besides getting more customers, you can also raise your brand’s profile to rank well for a popular keyword in search engines.

This is because most people who use search engines don’t look past the first page of results. And many of these people don’t look past the first few results.

Hire our team to be that SEO solution you’ve been looking for to rank your Sheffield business on Google and Bing.

Work With The Press And The Public

Another way to spread the news about your brand is the use of another reliable source.

Is there a trade magazine or online publication that people in the target group like reading? You’ve to ensure that they mention your businesses in their articles or content.

People in their industry have a lot of respect for trade publications. Mere adding a quote from a company’s CEO or CFO in an article makes the company known. 

Do you want more people to know about your brand? If yes, it’s a good idea to contact journalists from the top specialised publications in your local area.

Trusted Advertising Agency in Sheffield Picture by Tradmill Digital Marketing South Yorkshire England UK Paul Milligan 600 x 380

Do Guess Blogging

Guess blogging helps to portray you as an authority in your niche or industry.

Let’s say you are a small business in Sheffield with a functional blog. 

Is it possible to get a guest blogger or a digital marketing agency to write an article and post on another company’s blog on behalf of your business? 

At first, making content for someone else might seem like a waste of time. But, this strategy is suitable for SEO. If a well-known site links to your site, Google will think of you more highly. 

It’s a win-win situation because the other site gets free new content and your business moves up in Google’s rankings.

Use Paid Ads To Create Brand Awareness For Your Small Business

Ads are made to catch the eye of people who use apps, websites, and programmes. So, they are a great way to spread the word about a brand.

Good advertising campaigns on search engines, social media, and other websites are worth the money.

Google AdSense is a platform from Google that lets you put paid ads on websites that are popular with the people you want to reach.

If you don’t have a lot of experience, it can be hard to optimise manually for your target group. That’s one of the reasons you need a PPC specialist in Sheffield to optimize your brand for greater brand awareness.

Also, Google now has Auto Ads. These ads use machine learning to automatically put your ad campaign on websites that are relevant to it.

Is there any way Tradmill Digital Marketing can help to create that perfect experience that scales for you? Contact us for more information.

If your business needs a digital transformation or any digital online advice, you should go ahead and get in touch with Tradmill Digital Marketing. You will fall in love with the results that these specialists can offer you in the long run! Call us on 0114 308 7010 or email us at info@tradmill.co.uk

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