Tradmill Digital Marketing

7 types of Google Ads

Google Ads by Tradmill Digital Marketing South Yorkshire England UK Paul Milligan

7 types of Google Ads



You wanted to start your first Google Ads campaign but didn’t know how to choose between the different campaign types and Google Ads formats.

Do not panic! We’ll show you what Google Ads offers and how each campaign works so you can understand it better.


Search Engine Advertising (SEA) strategy involves all kinds of ads. With these ads, you’ll have to decide the best for you based on your activity, budget, competition, and goals.

You can count on Google ads if you want your ads to be seen immediately, get new customers, get more traffic, or increase your sales and conversions.

Google Ads has a wide range of ad formats that fit the different types of campaigns on the advertising network. They include search networks, displays, application promotion, etc.

On Google, ads give all kinds of businesses in Sheffield, no matter how big or small, new ways to invest in advertising and grow as a result.

When it comes to ads on Google, there are many different ways to do them. No matter what kind of business a company is in, it’s easy to find the right type of ad.

This makes it easy to tailor a company’s digital marketing strategy to its offer, and goals. Advertising through Google has become more popular with thousands of companies because it’s used in many ways.

Keep on reading to learn how it works!

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Why Do You Need To Do Google Ads For Your Business In Sheffield?

You can advertise with Google Ads and change your ads to make them stand out and bring in new customers. Google Ads are ads that show up at the top of the Google search page when you type a keyword.

They display in real-time and have a small word that says “ad” next to them. Such ads are hard to miss!

Furthermore, the ROI for these sponsored links is 200%. In other words, you spend £2 on your ad and get £4 back.

Even better, people who visit a merchant’s site from a paid Google ad are 50% more likely to buy. So, it’s clear that Google commercial links help us sell more, but that’s not all.

You Can Also Use Google Ads To:

  • Make your company popular by putting it at the top of search engine results pages;

Get the word out and on time about your sales or new products. Handle a problem with visibility when your natural linking is not yet good enough.

  • Get results right away, unlike other marketing methods like mail advertising, where you have to wait a few days or weeks
  • Use the tool’s targeting options to pull in qualified traffic and improve the results of your other radio or newspaper advertising campaigns.

Here is how it works. Let’s say someone sees your ad in the newspaper in real-time, types your company’s name into Google, and your ad comes up right away. How about that?

Google Ads by Tradmill Digital Marketing South Yorkshire England UK Paul Milligan 3

What Are The Types Of Google Ads Formats Good For Ad Campaigns In Sheffield?

1.    Text Ads

This format is probably the most common and well-known to Internet users. These are ads you see before the organic search results when you type a search into Google.

It’s the most common type of ad because it gets the most people’s thoughts about buying.

Not only that,

When set up right, this kind of Google ad helps put your website or a certain page on your website at the top of Google’s search results.

As a result, it generates a lot of traffic based on what the Internet user requests.

Let’s say you want to replace your toilet seat and decide to hire a plumber to help you.

Your first thought would be to open up your search engine and go to Google searches.

Then you would type a search term like “best plumber in Sheffield,” “plumbers in Sheffield,” or even “plumbing works in Sheffield.”

If a company that specialises in this field used this kind of keyword in its ad, it could be the first thing that comes up when someone searches for it. You would go to his site for the surge.

And, to be honest, anyone who clicks on this ad is likely to be a good prospect.

The ad answers a question or even a need that was made clear by research.

2.              Google Shopping Campaigns

This search network campaign is only for people who sell things online. It works by putting product information into the Merchant Centre so users can see it based on what they are looking for.

There are three types of ads in Google Shopping: product ads, local catalogue ads that are part of the display network, and demo ads that let users compare similar products.

The second one is based on an engagement rate. It means the person is charged when they expand the content, click on it, or leave it open for more than 10 seconds.

Google Ads by Tradmill Digital Marketing South Yorkshire England UK Paul Milligan 4

3.              Display Network Ads

The Display Network allows visual ads to be shown on 2 million partner websites, YouTube, Gmail, and even mobile apps.

Often, these ads look like banners, inserts, small windows, or something similar.

These ads, made up of images and text, change size depending on where they are shown on Google partner sites, websites, videos, or apps.

The goal is to show a product or service to a target audience through animated (GIF) or still images.

There are a few different format options we’ll like to look at below:

1. Imported Image Ads

Using Google Web Designer or Photoshop, for example, you can make your banners that look their best. You’ve to make the banners in all 20 sizes available. They can be static (JPG, PNG) or animated (GIF), but animations can only last 30 seconds at most.

The benefit is that you have complete control over the banner’s text and graphics. You also have full control over what’s written on it.

2 . Responsive Display Ads

Google’s machine learning algorithm is used in this type of Display ad. All you have to do is give Google up to 15 different images, 5 titles, descriptions, and logos. Google will then put these parts together to make banners with the dimensions of Display spaces. The algorithm gives more weight to the combination of elements that is most likely to get the highest click rate on the banner.

3. Dynamic Ads 

Like the Shopping ads we discussed earlier, the dynamic Display ads show the products based on the feed sent through the Merchant Centre. When used with Remarketing audiences, this lets a merchant retarget an Internet user who looked at a product and then saw an image of it on a Display network partner site.

4. Gmail Ads

You can make and change Gmail ads with Google Ads Editor. Gmail ads are the expandable ads that show up at the top of people’s Gmail tabs.

With one click, these interactive ads grow into email-sized ads that can include videos and images, and you can use them to meet many advertising goals.

When you click on a Gmail ad, it can take you straight to the linked website or send you an email with text, images, and calls to action (CTAs).

You can make a Gmail ad by:

  • Creating an advertisement combining text, images, and videos. Google ensures your ads are the best they can be.
  • Sending a single image ad or an HTML ads

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5. Video Ads

Video ads are commercials that play before or in the middle of a YouTube video.

Video is one of the most popular ways to market online, and that’s for a good reason.

It is an attractive and captivating format that makes it easy to show how you feel.

Because these ads have pictures and sounds, they are easier to remember. TV ads are a great example of this.

By putting video ads on YouTube, you’re putting them on the second most popular site in the world and the second most popular search engine.

Let’s say you want to watch marketing videos on YouTube. There is a good chance that a video ad will show up before or even while your video is playing.

It’ll get the word out about a product or service that has something to do with your research or marketing.

You can show this kind of ad to Internet users based on the Google searches they make. So you keep targeting your prospects even when they aren’t on Google.

You can also show this kind of ad on the YouTube videos of your competitors.

This way, your ad is shown to Internet users before they watch your competitor’s video. So, you will have played one step better than your opponent.

6. App Campaigns

These campaigns are mostly for businesses that want to promote their apps.

They run on Google Search, Google Play, YouTube, the Google Display Network, and Google Discover.

Just fill in the text, the starting bid, the budget, the language, and the region, and it will create many ads in different formats and networks.

7.  Remarketing Ad

Remarketing is one of the most effective online marketing strategies. And even though it’s pretty hard to set up, the results are great.

Remember when you saw an ad for a company’s product on the internet and then kept getting ads for that exact product? Remarketing was what the advertising company did.

With remarketing, you can show your ads to people who have already done something on your site.

This includes site visitors, people who have gone to a specific page on the site, people who have put items in their shopping cart but didn’t finish the purchase, etc.

This is a very great way to keep your product or service in front of people who have shown interest but haven’t bought it yet.

Anyway, the theory is one thing, and doing something is something else. Sign up for Google Ads, run your first campaigns, and don’t forget to track your results. If you use any of these Google Ads formats right, they can help your business in many ways.

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What Is The Importance Of Creating An Effective Ad Campaign?

Every business needs online strategies that are relevant and effective. Google Ads, the best advertising platform in the world, is one of the best ways to do this.

Google Ads campaigns are important because they help increase conversions and interactions with different groups of people.

They also help people recognise your business’ brand. Also, the generated metrics give you information about your target audience and help you to make decisions and come up with a strategy.

Putting together successful paid ad campaigns and organic traffic strategies isn’t easy, but it works.

It’s important to get help from a specialised agency. At Tramill Digital Marketing, we offer many other SEO and design services, and we also help your company use Google to get better results and more conversions.

You’ve learned about the different kinds of Google Ad Formats and how important it is to make campaigns that work. Right.

Knowing a little bit more about these kinds of campaigns helps your company’s marketing efforts get better.

Not sure how to get one of these campaigns going? Get in touch with our team to set up a meeting!

We work for businesses in many different fields. We design individual campaigns or entire strategies. Use our contact form if you have questions or want to start a campaign. We’ll get in touch with you right away.

Is there any way Tradmill Digital Marketing can help to create that perfect experience that scales for you? Contact us for more information.

If your business needs a digital transformation or any digital online advice, you should go ahead and get in touch with Tradmill Digital Marketing. You will fall in love with the results that these specialists can offer you in the long run! Call us on 0114 308 7010 or email us at info@tradmill.co.uk

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