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9 Social Media measures (KPI’s) you need

Social Media by Tradmill Digital Marketing South Yorkshire England UK Paul Milligan 1

9 Social Media measures (KPI’s) you need


Social media are great places to develop Digital Marketing strategies for people who want to get more visitors, more leads, and make more sales.

But do you know what the most important metrics for social media are?

Metrics help measure and tell you if your strategies are getting the results you want.

Contrary to what many people think, you need to look beyond likes and shares if you want to track the performance of your social media strategies. 

Every digital marketer needs to remember that there is no perfect strategy.

Some strategies work, while others don’t. What works today might not work tomorrow. So, it’s important to keep an eye on how your marketing efforts are going.

How do you plan to do it?

Social Media by Tradmill Digital Marketing South Yorkshire England UK Paul Milligan 3

You do that by using metrics to measure your social media marketing efforts. You can use them to track the performance of your strategies. Since nothing is perfect, there will always be something that could be better. 

That’s why at times, you’ve to contact social media marketing experts to check some of these metrics for you.

The reason is that there are a lot of metrics to consider from blogs, websites, and social networks.

In this article, we’re focusing our attention on social media.

So, keep reading to find out which social media metrics are worth monitoring.

What Are Metrics In Social Media Marketing?

Metrics are pieces of data given in numbers and used to measure, compare, and evaluate how well certain online marketing actions work.

Thus, they’re marketing indicators that answer the question of how to measure a social media marketing campaign.

These measurements or signs tell if your campaigns are meeting their strategic goals. They are called KPIs, which stand for Key Performance Indicators.

They let us know exactly and right away how big something is.

What Are The 9 Important Social Media Metrics To Track?

If you’re just getting started and don’t have much money, the tool’s built-in analytics can be a good place to start.

Find a social media analytics tool that fits your budget and needs to cut down on the time it takes to get metrics from all these sources.

1.     Impressions And Reach

Reach and impressions are two metrics that don’t get the attention they deserve. They can tell you a lot about how well your content is doing.

News feeds use algorithms to decide who sees what. So, a sudden drop in these metrics could mean that your content doesn’t quite fit these parameters and isn’t what people want to see.

If you’re running an ad campaign, you should look at these metrics to ensure your ads are shown. It can also help you figure out how to make them more appealing for a higher click-through rate.

Impressions and reach are two of the most important social media metrics you should track.

If you don’t know how many people are looking at your content, you’ll likely not know how much engagement it gets. For example, getting 50 interactions out of 5000 impressions is very different from getting 50 interactions out of 50,000 impressions. Metrics about visibility help add context.

Social Media by Tradmill Digital Marketing South Yorkshire England UK Paul Milligan 4

Impression also takes into account how many times the same person (the user) has seen the content (it has appeared on the screen).

Furthermore, the number of impressions is used to figure out the CTR, or Click Through Rate, which is the number of clicks as a percentage of the number of impressions.

You can use it to find out if the content is appealing and well-segmented or received by those you’re targeting.

2. Share

Even though the share button has different names in different digital marketing spaces, it is an essential part of social networks because it lets you see how many times a post has been shared with other users.

It’s called “Retweet” on Twitter and “Share the Story” or “Save” on Facebook (on Instagram). A great way to keep track of performance is to do what the ‘likes” do, which is to divide the values by 30 days.

3. Mentions

Social mentions are any time your business is talked about on social media. 

Use mentions to find out if you are popular on social networks.

Are people talking about you and your brand? You can also use it to see if you’re getting some negative comments.

This social media metric is interesting in how you talk to your customers and how they respond.

4. Return On Investment (ROI)

The Return on Investment (ROI) KPI can be used in many ways depending on the company’s goals. It helps check or change digital strategies.

In other words, you can figure out how much of a return a company got when it tried to get more followers or sales.

Want a formula to calculate ROI? Take the amount you spent on advertising out of the total amount you made, and then divide that number by the amount you invested. If you multiply the number by 100, you can get a percentage of the return on investment.

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5. Click-Through-Rate (CTR)

You can use CTR to analyse paid ads and content marketing strategies, like using social media to drive traffic to a blog post.

CTR also shows the number of times people looked at and clicked on a piece of content.

With this social media metric, you can figure out how well the ads are doing and if the people who saw the content are clicking on it.

To figure out the CTR, divide the number of clicks on your ad by the number of times it was shown. It’ll give you the CTR as a percentage.

6. Engagement

In social media marketing, engagement is the metric that gets the most attention. When one of your competitors gets more engagement than you do, you want to know what’s going on.

Engagement is a social media metric that measures how people respond to your posts, like them, or share them.

This metric’s percentage can be looked at in two ways: the engagement rate for each post and the overall rate for a certain amount of time. For example, you can find out how often your content has been shared in the last 30 days.

Engagement is also vital and needs to be measured. But this is only one of the most important social media metrics.

You also need to check if social media is giving your business real value. Putting out content that is meant to get likes usually doesn’t have much impact that can be measured. And doesn’t help a business much.

Engagement can help you reach more people, but it’s imperative not to use it to measure your success.

You need to strike a balance between engagement and other metrics (like visits to your website) to know if your content strategy is appealing to your social community and helping your business.

7. Visits To Your Website:

Visits to your website tell you if your social media strategy is getting people interested in your brand.

It is vital to keep track of how many people visit your website so you can see how your social strategy fits into your digital marketing as a whole.

You can also learn more by looking at how many people come to your site from social networks, which pages they visit, how long they stay on your site, etc.

This information is helpful when making content for the community.

If you’ve challenges attracting people to your business, contact Tradmill Digital Marketing in Sheffield, South Yorkshire, to help your business get the desired attention.

8. Number Of Publications

The idea behind this social media metric is one of the simplest: it counts the number of posts made in some time frame.

When calculating, it is important to remember how many publications were due by the deadline. It makes it easier to answer the question, “Is the marketing plan you set up being followed?”

Our team can use marketing automation tools to help you achieve your social media goals and drive the strategies you want.

Social Media by Tradmill Digital Marketing South Yorkshire England UK Paul Milligan 6

9. Bounce Rate

The bounce rate is the number of people who leave your site without reading anything. It can be seen by how many people have unliked the page, reported it as spam or blocked it from showing up in their feed.

When you use this metric with Google Analytics, you can also see how many people came to your website or blog but left. 

It’s essential to figure out what your audience doesn’t like so you can make your social media content better.

KPIs Help You Reach Your Fullest Potential.

Companies that don’t look at their successes miss out on the chance to do even better.

So, besides knowing the most important social media metrics, it is also essential to have good monitoring in place to see if the investment is having an effect.

Teams can figure out the best social media strategy for their company based on the data and parameters they need.

Marketing teams need full solutions for analysing social media metrics, working together, and automating tasks.

Is there any way Tradmill Digital Marketing can help to create that perfect experience that scales for you? Contact us for more information.

If your business needs a digital transformation or any digital online advice, you should go ahead and get in touch with Tradmill Digital Marketing. You will fall in love with the results that these specialists can offer you in the long run! Call us on 0114 308 7010 or email us at info@tradmill.co.uk

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