fbpx

Tradmill Digital Marketing

Does inbound marketing work?

Inbound Marketing by Tradmill Digital Marketing South Yorkshire England UK Paul Milligan 600 x 380

WHAT IS INBOUND MARKETING AND HOW DOES IT WORK? 

Just like any other marketing strategy, a lot has been said about what Inbound Marketing is and how it works. 

Inbound Marketing is a method that uses digital tools such as content marketing, social media, SEO, and branding to attract customers. 

It helps people to find your brand appealing. 

Along with the rise of social media, this type of marketing, still new to many, has become more popular over a decade or so. 

The pace it’s gathering within the digital marketing environment makes it a subject for this article.

Inbound Marketing 5 by Tradmill Digital Marketing South Yorkshire England UK Paul Milligan 600 x 380

What is Inbound Marketing? 

People define Inbound Marketing in two ways. 

Let’s start with the wrong definition! 

This version of the definition says that Inbound Marketing should bring customers to you instead of going after them. 

With this, it eliminates all the sales work and pitches that you to turn an inbound prospect into a customer. 

If you look around a bit more on the Internet, you’ll find that Inbound Marketing is sometimes explained like this: 

Inbound marketing is a strategy involving making content to attract more people to visit your website so you can turn them into leads and then into loyal customers. 

This definition is fairer, but it’s not quite right. 

What Then Is The Real Definition Of Inbound Marketing? 

Inbound Marketing is any kind of marketing campaign that brings people to the business, instead of the business going to them.

 

It can also be summed up as any activity that gets people’s attention but doesn’t pay for itself. 

Inbound Marketing is a way to get people’s attention without interrupting them as outbound marketing does. 

You use it to give them a personalised experience based on their needs, problems, and interests. 

Its strategies include email marketing, search engine optimization (SEO), content marketing, etc. 

Insider marketing is what users want, not what’s put before them without their consent. 

What Is Outbound Marketing? 

In Outbound Marketing or Push Marketing, you reach out to potential customers and pitch to them. 

For example, you could use LinkedIn, Facebook, or Twitter to do social selling. 

Outbound is a very essential part of SaaS companies’ growth. Most people haven’t heard of your brand if you’re a SaaS company in the growth stage. The fastest way to get new customers and attention is to use an outbound strategy. 

Inbound Marketing 4 by Tradmill Digital Marketing South Yorkshire England UK Paul Milligan 600 x 380

What Are Inbound Marketing Strategies? 

Inbound Marketing Strategies Are In the Following Five Phases:

  1.   Attract Visitor To Your Website

Do you want to attract customers who need your services? 

Then you must not hide. Rather, make it easy for your customers to find you and your content. 

This requires the creation of relevant content. Informative blog posts or social media posts are unique ways to achieve this.

Also, you’ve to optimize your homepage so the search engines to crawl it with ease. This is the phase in which you convert strangers into visitors who return to your site because of the relevant content you provide them.

  1.     Convert Visitors Into Leads

The next step is to convert these visitors into leads. 

To do this, you must remove the non-binding step and make contact with the visitors. You will need their contact information to do so. 

This phase is where you offer them something valuable in exchange for valuable information such as their email addresses. You need clear Calls-to-action and landing pages with a form for this to work. 

You can provide visitors with content such as checklists, free courses, or eBooks. The conversion phase describes the process of converting a visitor into a lead.

  1.     (Closing) Convert Leads Into Customers

It’s starting to get exciting, isn’t it? 

You’ve successfully established contact with them. You and your prospects are at this stage known to one another. 

Thus, this is the phase (closing) that leads become customers. 

With Inbound Marketing, you continue to provide relevant information to your leads. For instance, you can do this via email nurturing, and social media interactions. 

Make certain that your content is beneficial and informative. Create it with your audience’s buyer personas in mind. 

Your topic should be easy for your lead to understand, like, and possibly share with their friends. 

Since you gave your lead an “ethical bribe” in exchange for the person’s email address in the earlier phase, right? 

Don’t let the contact with the customer end at this point. After all, you’ve created a bond with the person. 

Maintain your engagement with your leads by providing them with current and useful information. If you’re too busy to do this, reach out to Tradmill Digital Marketing, the best Content Marketing Agency in Sheffield. They are ready to hear from you.

You don’t make the mistake of including any product you promote at this stage. That could make you seem too “salesy.” You have access to everything here, from social media to your blog and email. 

  1.     Delight Your Leads

Inbound Marketers who provide helpful services to their customers can take advantage of the opportunity to turn them into happy promoters of their brands. 

During the “Delight” phase, you can turn your customers into brand and product ambassadors. Or your assistance. Or your workers. 

Inbound Marketing’s four phases describe the buyer’s journey: attract, convert, close, and delight. You nurture them from strangers to visitors, to leads and customers, to promoters. 

Isn’t that great? 

Inbound Marketing 3 by Tradmill Digital Marketing South Yorkshire England UK Paul Milligan 600 x 380

How Does Marketing Inbound Actually Work? 

Marketing and sales often use a sales funnel. 

Several potential customers are initially guided through the sales funnel and screened out till only those who make a purchase reach the bottom of the funnel. 

The goal of Inbound Marketing is to establish relationships built on trust between brands and customers. Every Inbound Marketing strategy is built on this trust relationship. 

Inbound marketers use their expertise to provide free solutions to the audience’s problems. 

As a result, they make useful content such as checklists, white papers, podcasts, videos, or demos available on their websites.

 

Your imagination as an Inbound Marketer knows no bounds. You don’t have to withhold any information from your audience. They look to you as an expert in your field, so be of help to them. 

You must help potential customers find the exact content they need at right time. It should be content that assists them throughout their “buyer’s journey.” 

I mean content that assists them during the decision-making process. Trust develops in this manner long before the actual purchase is made. 

Inbound Marketing is always about a well-planned content marketing strategy. Ther are some parallels between Inbound Marketing and Content Marketing. 

What Is The Difference Between Inbound Marketing And Content Marketing? 

Both disciplines share similar threats. That’s the goal of attracting potential customers’ attention through informative or valuable content. 

However, You can distinguish between them. Content marketing doesn’t have to aim to establish contact with a potential customer. It rather tries to position a brand in the minds of potential buyers. 

In contrast, inbound marketing is based on the sales department’s defined goals. 

It extends beyond traditional content marketing to include other disciplines such as social selling and structured sales processes, coupled with the creation and distribution of useful content. 

Whatever happens, Inbound Marketing always takes the customer’s actual behaviour into account. The marketer’s website serves as the hub of all activities. 

This can be a new page or another optimised for Inbound Marketing criteria. This is the only way to measure and track all incoming activities. 

Content Marketing on its part refers to a type of marketing that entails the creation and distribution of online content such as videos, blogs, and social media posts that does not explicitly promote a brand but is meant to pique the interest of the visitors to its various products and services.

What Are The Advantages And Disadvantages Of Inbound Marketing? 

Inbound Marketing 2 by Tradmill Digital Marketing South Yorkshire England UK Paul Milligan 600 x 380

Advantages of Inbound Marketing 

  1. Its Results Are Quantifiable

Since they are based on defined processes, inbound measures are quantifiable. With Inbound Marketing, marketers have concrete numbers at their disposal, allowing them to identify and address areas for improvement in a targeted manner.

  1. It Is Inexpensive

The most significant benefit of inbound marketing is its low cost. It’s more sustainable than traditional marketing in the long run. 

Relevant content used in inbound marketing such as blog posts, checklists, videos, and highly optimised content for search engines and social media is either free on inexpensive to create 

Once you create the content, you can update and be using it for a long time if it’s relevant to the audience’s needs.

  1. It Increases Return-On-Investment

Inbound marketing has the potential to significantly increase your ROI. According to Userguiding, 51-76 businesses used Inbound Marketing automation in 2021 to increase revenue, website traffic, and generate leads. 

  1. It Positions You As A Trusted Brand

It is becoming increasingly difficult for businesses to present clear USPs. 

That’s why you need a clear content strategy to position yourself as an expert and build trust. Only those who provide added value to their customers can beat the competition in the long run.

The Disadvantages Of Inbound Marketing 

  1.   It Necessitates A Wide Range Of Efforts.

Inbound Marketing can’t function alone. It thrives on the clever integration of its various disciplines such as blogging, social media, SEO, email marketing, etc. 

It is hard to cover all disciplines with a single employee. It may be possible but can affect the quality or consistency of results. 

Each discipline should ideally have one or more experts. The addition of a website, blog, landing page specialist, etc. is necessary for good results. 

It’s unlikely to be feasible for small or medium-sized businesses with a small marketing budget and staff.

  1.   It Requires A Significant Amount Of Work

The content on your website must be updated regularly for Inbound Marketing to work. 

It’s the only strategy for you to remain at the top of search engines for a long time and continue to deliver great content that interests your defined buyer persona.

Contact us and hand your campaigns over to a Sheffield digital marketing agency that knows what it takes to help you make more money than you’ll pay.

If your business needs a digital transformation or any digital online advice, you should go ahead and get in touch with Tradmill Digital Marketing. You will fall in love with the results that these specialists can offer you in the long run! Call us on 0114 308 7010 or email us at info@tradmill.co.uk

Do you want to learn more about online marketing? Please read our other posts below:

 

 

Leave a Comment

Your email address will not be published. Required fields are marked *