Tradmill Digital Marketing

Choosing the best brand strategy agency

Brand strategy 5 by Tradmill Digital Marketing South Yorkshire England UK Paul Milligan


It may seem impossible to choose a brand strategy agency, but it doesn’t have to be.

Sometimes, we know that it can be scary to try to find the right team to trust with something as important as your company’s brand.

This task is very essential to the growth of your business, so you need to get it right. 

Trying to compare proposals and pitches from different brand strategy agencies can feel like comparing Ferarri and Honda. To worsen the situation, some agencies won’t tell you what you’ll get in full till you start doing business with them.

There is a simple way to clear up and settle this situation. We have worked and partnered with many agencies for years, so we know which criteria are the most important when choosing a branding strategy agency.

Brand strategy 4 by Tradmill Digital Marketing South Yorkshire England UK Paul Milligan

We used what we learned from Brand Strategy Services to make this scorecard.

This article explains 10  things to consider when choosing a brand strategy agency.

How Does A Brand Strategy Agency Work?

When choosing a brand strategy agency, you should remember that an agency’s job is vital. A good branding agency will help you make a brand, create a visual identity, and come up with a  marketing plan.

 It will show you how to communicate and create business strategies that fit the needs

You’re now ready to learn how to choose the right agency for brand strategy, right? If so, let us take a look at each of the things you’ve to consider.

How To Choose The Right Branding Strategy agency In Sheffield

1. You Have To Know What Branding Means To Your Business

To start, you need to know what a branding strategy agency is and what it does. A branding agency is an independent business that helps companies create and build their brand identities through research, strategy, and design.

It figures out what your business needs and then makes a story to tell about it to reach specific people.

The first step is for you to decide on the project’s goals. Also, you’ve to choose someone in your organisation to be involved in making decisions about marketing or communication activities.

The next step is to research target markets and audiences to learn more about what interests them, and which messages are most likely to reach them. It can be done by looking at demographics or psychographics such as what they like versus who they are.

 This kind of research also tells what kind of media channels to use to reach these customers. Such media channels include print ads, radio spots, TV ads, etc., depending on budget constraints or other limitations, such as time, which may limit the options available during the planning stages.

2. The Positioning Of A Brand Needs To Be Right

Before a business makes a brand strategy, it needs to know its brand’s position in the market. It also must understand what makes its products better than the competitors.

The key to brand positioning is to try to find differences between similar products,  highlight these differences, create your unique personality and value, share this with the public, and work hard to get the public to accept it.

3. Choose A Company That Has Faith In Your Brand.

Sometimes, you might want to make a brand out of your company’s name to give it a new look or to make the brand you already have unique.

Since you don’t know much about the field, you should hire a brand strategy agency to walk you through the steps you need to take to reach your goals.

But trust is the key to working together, and once it’s broken, the collaboration is over.

If you agree to give your brand partner a stake in your business, he must trust you and, most importantly, have faith in you and what you can do. If not, you’re likely not to benefit from the process.

Brand strategy 2 by Tradmill Digital Marketing South Yorkshire England UK Paul Milligan

4. Choose A Company That Specialises In Brand Strategy

Work with a brand strategy agency in Sheffield that advises you on marketing if you want to build your brand and get many people to know about your business.

Your business partner needs to come up with plans that can get you from where you are now to where you want to be.

To move your project forward, you need to work with the branding agency and inform them of your problems, worries, wants, hopes, and dreams.

Find a partner who can help you stay on track and get where you need to go. The partner you need is Tradmill Digital Marketing, Sheffield, South Yorkshire.

5. Narrow Down (Refine) The Brand’s Core Value

Your brand’s core value must be your badge of honour. The main part of brand equity is the brand’s core value. It allows consumers to identify and remember the interests and personality of the brand.

It is the main thing that makes people recognise, like, and even love a brand. It won’t be easy to change things once consumer research clearies the brand’s core value.  All advertising and marketing communication activities are built from the core value.

6. Think About What You Need Before You Call A Branding Agency

Of course, not every company has the same problems with brand management. Before choosing a branding agency, you need to know what kind of agency you’re looking for.

Why do you need an agency that helps with branding? Is it to make a logo, a brand name, or a campaign to get the word out? What will its most essential jobs be? If you answer these questions, you should already have a better idea of what to expect.

At this point, you should write a clear, and detailed specification. Don’t forget to tell the agency about your business. You’ve to also inform them of your brand’s platform, identity, mission, objectives, expectations, strengths, weaknesses, etc.

This will let branding service providers make proposals that are useful and right.

7. Make A Plan For Your Brand Identity

What’s in a name? You may ask!

Brand identity is what the brand strategy manager wants people to think of when they hear the brand’s name.

It also shows how the brand should be changed and improved. Once the brand identity gets communicated to consumers, real brand association is created. A strong brand needs a clear and complete brand identity.

After careful and thorough planning for brand identification, the core value can be put into place and linked to daily marketing communication activities. It has to work well, given the company’s marketing strategies, standards, and goals.

8. Pay Attention To The Performance Of The Agency

For the agency to give you a service that meets your needs, it needs to know a lot about branding. It must give you a team that can do several different things and meets all your needs.

A branding agency must, among other things, have good customer references and offer a full range of services, from analysing your brand strategy to making your visual identity such as naming, logo, website, and communication stand out.

Besides, your branding agency in Sheffield must also know how to manage the largest social networks. It needs to know at least how to use Facebook, Twitter, Pinterest, Instagram, and Linkedin.

These are the ones that pros use the most. Also, your agency should be good at graphic design, SEO, writing web copy, and many more.

Brand strategy 3 by Tradmill Digital Marketing South Yorkshire England UK Paul Milligan

9. Focus On Results, Not Awards

Who gets what?

In the past, one of the most important ways to choose an agency was based on the awards they’ve won.

 Over time, though, it became clear that the criteria for most awards have nothing to do with the results of the campaigns that won them.

Many awards go to campaigns with results that are not made public or that are not well executed. It’s a bit like paying a mechanic for a brilliant service in which the vehicle couldn’t even take you home.

So, real cases, which show how the campaigns worked in the real world, and the agency’s reputation, which is what its clients, partners, and employees say about it, have become more important.

10. Find Out How The Project Will Be Tracked

It doesn’t help to have a beautiful Brandbook that no one ever looks at. Branding entails a lot. It’s not child’s play. A branding agency of your choice must have the necessary tool to help you monitor the progress of the project. 

Having said all these, what I want you to know is that what worked yesterday, might not work today within the digital marketing environment. 

Even if you already have an in-house team to manage your brand or are hiring one, make it a priority that the branding strategy agency you hire to develop your positioning strategy follows up with you after the job is delivered.

Brand strategy by Tradmill Digital Marketing South Yorkshire England UK Paul Milligan 600 x 380

If your business needs a digital transformation or any digital online advice, you should go ahead and get in touch with Tradmill Digital Marketing. You will fall in love with the results that these specialists can offer you in the long run! Call us on 0114 308 7010 or email us at info@tradmill.co.uk

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