Tradmill Digital Marketing

13 email marketing best practices

Email marketing smaller by Tradmill Digital Marketing South Yorkshire England UK Paul Milligan



Do you want to know if now is a good time to invest more in email marketing? 

Or maybe you want to improve your current plan and learn more about email marketing best practices for better results.

Emailing is one of the most important parts of customer marketing and building relationships. 

It’s used for institutional and transactional communications and prospecting, keeping customers, and showing loyalty.

This article gives you all the information you need about email marketing best practices in Sheffield. It answers the following questions:

  1. What is Email Marketing?
  1. What Are The Objectives Of Email Marketing?
  1. What Are The Types Of Email Marketing?
  1. Does Email Marketing Work?
  1. What Is Email Marketing?

Email marketing by Tradmill Digital Marketing South Yorkshire England UK Paul Milligan 6

Email marketing refers to a content marketing strategy that uses email to send helpful messages and makes sales to a list of people who have signed up for your email marketing campaign

Put in another way,

It’s a digital marketing and communication strategy that involves sending emails to a specific group of people.

These people can be customers and prospects., It helps to keep them up to date on company news or to sell a service or good to them.

It also involves sending emails to a group of people, and most of the time, the emails are personalised.

It’s there at every stage of the customer relationship. It could be from giving prospects information to converting customers and keeping them loyal. 

  1. What Are The Objectives Of Email Marketing?

The main objective of email marketing is that it gets people to buy from you by getting them to visit certain pages on your website.

It lets people who are interested in your products or services know about them and helps to keep in touch with them.

  1. What Are The Different Types Of Email Marketing?
  1. Newsletters

It’s one of the brands’ most popular shipments. The newsletter helps us deliver company or industry news.

Your ability to develop relevant content will determine how often you distribute these to subscribers.

Two things are crucial. Any Email Marketing campaign must offer quality and interesting content.

Look at how much fascinating information you can create before deciding how often to send emails.

Once you decide on a frequency, let’s say, every 15 or 30 days, stick to it.

Your subscribers expect your emails, so don’t disappoint them.

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The newsletters keep you and your brand in subscribers’ minds, establish loyalty, boost traffic to your website or blog, and indirectly inspire new conversions.

  1. Campaigns Automation

Email automation  (more on it later) lets you create a campaign or series of shipments once. They’re launched when a trigger is fulfilled.

This can be a birthday, list subscription, email open, or link click.

It’s an efficient way to contact all your subscribers with individual messages, saving time, money, and resources.

Oh, and you don’t have to be a marketing or tech expert to automate your emails. 

Are you an entrepreneur or just starting with Email Marketing in Sheffield? Reach out to Tradmill Digital Marketing to use this functionality to run your email campaign.

  1. Information Campaigns

This email shares company news. Whether it’s a new product, website news, or blog article, the public responds well if you communicate correctly.

Making your campaign information public will help promote the brand and make the reader feel more connected to it. That’s true loyalty.

Implementing effective email marketing best practices allows you to promote, sell, and add customers to your list.

  1. Transactional Emails

These are emails sent after a transaction. 

Transactional emails help to build a bond with subscribers and facilitate the process of turning them into buying customers.

  1. Does Email Marketing Work?

Email marketing is one of the most effective and cheap ways to spread information about a brand in Sheffield or sell your products.

According to Constant Contact

Email marketing has an average ROI of £36 for every £1 spent. It means that if you put in a dollar, you’ll get 36 times as much back.

It also shows that 36% of email marketing ROI comes from targeted emails and emails sent to different categories of a list.

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Customers often expect emails from their favourite stores when they are ready to buy.

That’s why Tradmill Digital Marketing introduced a brand-new email marketing package to help put your brand in front of willing buyers. 

We help you to stand out by offering quality email marketing services on behalf of your company. 

We help you to build effective email marketing campaigns. 

 Here Are 13 Email Marketing Best Practices

The best practices for email marketing include respecting the needs of each customer and giving them the best content for good results.

The following is a list of best practices for email marketing that makes it easier for you to plan your strategy and get greater results.

  1. Define Your Target Audience

You can’t send emails in a vacuum. There has to be a certain target audience you want to receive the emails from.

No matter what you’re selling, you need to know who your audience is if you want to talk to them effectively. 

Tradmill helps you dig a little deeper and segment your audience users to ease the challenge of sending bulk and non-targeted emails.

Our team uses its knowledge of your audience to send them targeted, personalised emails that’ll get them more involved, build trust and increase your ROI.

  1. Make A Plan

One of the best email marketing best practices is for you to make a working plan. You do that by planning your campaigns, blog posts, social media posts, and more with a content calendar.

Your email marketing schedule will also depend on your industry, the type of content you send, and how often you send emails.

  1. Segment Your List

Once you’ve found small groups of people among your audience, the next step is to put them into groups and segments so you can send them more relevant and personalised emails.

Segmentation helps you to determine who should see a particular email and who shouldn’t. 

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Sometimes, you may be tempted to send emails to everyone on your list. But if you divide users into groups, you can increase the click-through rate and shop orders your campaigns bring in.

  1. Determine What To Write In The Email

Now that you know who you’re writing to, think about what you want to say. 

What do you want the people to know? How do you plan to market your content? 

You need to send emails that go straight to the point to your subscribers. Your email should be benefit-laden and must offer solutions to your audiences’ problems. 

  1. Get Rid Of Inactive Subscribers

This is a big one. As you may know,

Over time, some people who sign up for a newsletter stop using it. 

They may have changed their email address or no longer need your product or service. 

Hence the best practice for email marketing is to remove inactive subscribers from your mailing lists … and get your list down to people who are still interested. 

This will help you maintain high open rates, click-through rates, and delivery. 

But before you delete inactive subscribers from your list for good, try to get them interested again by sending them a targeted email campaign asking if they are still interested in your offers.

That gives you a better idea of how many people open your emails and keeps your email campaign running smoothly.

It also helps you to know emails that are not delivered either because the email address is invalid or isn’t in use.

So, it’s important to clean up the base so that only “real” subscribers get your emails.

  1. Determine The Frequency To Send Emails

There’s no one size fits in how often you should email your customers.

But if you send them too often, people may stop reading or even unsubscribe. 

Some users who run a blog or news website may choose to send their subscribers news every day. Conversely, other users who want to keep their subscribers may only send emails twice a month.

Send your email campaign at your own pace. 

Here’s the trick! 

Check those who unsubscribe and those who click through to see if the frequency needs to be changed.

  1. Use Email Automation

Automation is a targeted email or series of emails that you can set up once and forget about. 

It ranges from a set of welcome emails to follow-up emails after purchase to special rewards sent to your customers. 

Automation lets you improve how you talk to your customers, so you have more time to create content and increase your return on investment.

You can also make, send, and track order notifications to let customers know about purchases they’ve made from your store.

  1. Send A Welcome Email

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When a new person signs up for your newsletter, send them a welcome email right away. 

It helps customers to learn about your business’s colours, tone, message, personality, and values. 

In your welcome email, explain what your future emails will be about and how often you plan to send them. You can also offer to answer any questions or include a link to a useful resource.

  1. Use Attention-Grabbing Title

The subject line of your email marketing is the first thing people see. Thus, it’s important to take the time to come up with a catchy title.

When you send in a message, the provider looks at the text for words that help them put the message in a certain category. 

Your email title shouldn’t be replete with excess and unbelievable promises. It should concentrate on the value you bring to the lives of your audience.

  1. Make It Mobile-Friendly.

Most emails are read on mobile devices. 

If your email marketing campaigns aren’t set up to work well on mobile devices, you’re missing out on a huge chance. 

Mobile users should always be a part of your email campaigns. Make sure your campaigns work on mobile devices by adding images that are easy to load. 

If you want to include videos in your email campaigns, upload them to a site like YouTube or Vimeo and share the links. 

  1. Personalise Your Email Content

At this point, you should make room for customisation! 

You customise your email by dividing its contact lists into groups based on each contact’s age, location, purchase history, etc.

Customisation helps you to send messages that meet each person’s need for speed and localisation. 

For example, you can look at what site visitors do, like when they buy products or what kinds of products they choose. 

This strategy helps you to send them ads that fit their tastes depending on the circumstances of their purchases. 

Plus, it makes sense to use customer information to personalise the subject line of an email by greeting the recipient by his first name.

  1. Do A/B Testing

Digital Marketing by Tradmill Digital Marketing South Yorkshire England UK Paul Milligan 2

This is one of Tradmill Digital Marketing’s main areas of specialisation

It’s also an aspect of email marketing that email marketers find very challenging.


With A/B testing, you can test up to three different versions of a campaign. You can also test the title, the image, the button colour, the content, the name of the sender, and the send time. 

You can also find out how many people are getting your emails by testing your reach. Always do what you can to get the most out of your emails.

  1. Use A Clear “Call to Action”

Can we talk about email marketing best practices in Sheffield without talking about Call-To-Action?

We just can’t do that!

It is very important to let the user know what they should do next. Use “Calls to Action” (CTAs) to help your audience take an action on your site

Make it clear what you want the reader to do after reading your email. It could be to buy something, fill out a form, make a download, go to a website, etc.

You can do this by using underlined links, arrows, and buttons, among other things.

Each CTA should be repeated at least three times in different places and ways in the email.

 In conclusion, a good email marketing expert needs to have a complete grasp of these email marketing best practices.

Our burning desire at Tradmill Digital Marketing is to help you have a very successful email marketing campaign. Contact us to help you with any email marketing challenge you may have.

If your business needs a digital transformation or any digital online advice, you should go ahead and get in touch with Tradmill Digital Marketing.  Call us on 0114 308 7010 or email us at info@tradmill.co.uk

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